ê Shave Introduces ‘The Barber-Spa Program’

February 11, 2007 (PRLEAP.COM) Travel News
Danielle Malka, founder/designer of ê Shave, a New York based company that specializes in upscale, hand-crafted grooming products and accessories for men, has been shaking up the conservative grooming industry for over 10 years. As a result of Malkaís feverish commitment and loyalty to the menís market, she has identified the spa as the next viable opportunity for the male consumer. Thus, ê Shave has created a unique barber-spa program to help spas around the world capitalize on this emerging trend.

According to a recent report released by the International Spa Association, men now account for roughly 31% of all spa-goers in the United States. That number is up from 29% in 2005. Itís not surprising as the menís market is currently one of the fastest growing segments in the retail industry with over $14 billion dollars in global revenue. The U.S. alone spent approximately $4 billion dollars in menís grooming products in recent years. Now, more than ever, the spa-going guy is a realistic and important target to reach.

By providing access to wet shaving techniques previously reserved for the barbershop, ê Shave has created a program to help spaís around the world capitalize on this explosive market. International clients include: Nickel Spa (UK & France), Katz Cosmetics (Holland), Art of Man (Australia), Ego Homme (Spain), Ludwig Beck (Germany); Nationally: The Phoenician Resort & Spa (AZ), Waldorf Astoria Spa (NYC), Trumanís (NYC), Dolce spa and barber shop (AZ), Four Seasons Palo Alto (CA) and many more.

With an expected average growth of 20% each year, the menís grooming market is the fastest growing segment in the beauty industry. Men have increasingly become more aware of their overall appearance and want products and services that will help them look and feel their best. As a result, men are finding the experience of barbershop services in spas not only a luxury, but also a necessity!

ďTeach a man how to shave properly, and youíll create a loyal customer,Ē commented Malka. ďIt starts with the shave then rapidly progresses to other treatments such as facials, massages, even full-body wraps!Ē

As men rapidly become more comfortable with the spa experience, those that have not yet implemented male-oriented services may be left in the dust.

Recognized around the globe as a leader in the menís grooming industry for its expertise and high-quality products and services, ê Shave has its finger on the pulse of the menís grooming market. As a result, ê Shave promises: No razor burn, no bumps, no ingrown hair, no 5 oíclock shadow; just irresistible, touchable, smooth skin every timeô.

For more information, please visit: www.eshave.com

If youíd like to arrange for an interview with Danielle Malka to discuss the program, please contact me at your earliest convenience: shelly@shellycellak.com or 773.398.6154