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Microsoft Vista Launch Utilizes Sub-Prime Filter Marketing Tactics
(PRLEAP.COM) Springville, UT – Today, technology marketing consultant and copywriter Joshua Boswell unveiled how mega-corporation Microsoft has grabbed a marketing tactic straight out of his playbook by utilizing the “sub-prime filter” approach in the recent launch of Windows Vista.
“Sub-prime personality filters are one of the most powerful tools marketing professionals and copywriters can use,” says Boswell. “They allow us to instantly recognize different core desires and emotions, and target our audiences with laser precision. The marketing boys in Redmond clearly used this tactic in launching Vista.”
What are sub-prime filters? Boswell explains, “All of us generally utilize one of four dominant ways of processing the incredible amount of information that comes to us each day. This processing mechanism changes information from what is, to what we think it is – which explains why two people can remember the same experience so differently. Marketing and copywriting is not just about giving effective information, but rather it is about delivering information that will be processed effectively. The sub-prime filter approach provides a perfect model for doing this.”
An article found on Boswell’s website, www.earnmorecopy.com/press.html, outlines the four dominant sub-prime filters, gives examples of where Microsoft has utilized these filters in their “100 Wow” list, and explains how marketing professionals and copywriters can engage this model in their work.
Taking Microsoft’s first reason, Boswell explains in his article, “Microsoft WOW Reason #1. ‘It makes using your PC a breeze.’ Who does this appeal to? Primarily, the ‘Phlegmatics’ (Sub-Prime Filter #3) in the world. These people want EVERYTHING to be easy and breezy.”
A comprehensive review of Boswell’s “sub-prime filter” model can be found in his new ebook, “Copy Revolution: Discover the Power of Unstoppable Persuasion” and is available for download at www.copyrevolution.com/ebook.
Boswell concludes, “Being one of largest and most profitable companies in the world, it is exciting to see Microsoft utilizing my sub-prime filter strategies. I believe what works for the boys in Redmond can dramatically increase the returns for marketing professionals everywhere.”
About Joshua Boswell: Joshua Boswell, also known as “The Spellbinder,” is a marketing and public relations copywriter who specializes in the technology industry. Joshua has over 15 years of business experience. His writing can be found among countless PR and marketing collateral pieces produced by companies such as Microsoft, Google, Sony, Corel, and others. Joshua can be reached directly at joshua@earnmorecopy.com or (801) 794-4960. For further information, visit his website at: www.earnmorecopy.com
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