Affinity Connection Adds Two New Greek Alumni Clients
(PRLEAP.COM) State College, PA - February 18, 2007 - Affinity Connection, Inc.’s list of 200 clients at 70 colleges and universities continues to grow with the addition of University of Florida’s Zeta Beta Tau and Penn State University’s Phi Kappa Tau fraternities. Both Zeta Beta Tau and Phi Kappa Tau contracted with Affin-ity Connection for its expertise in targeted database marketing, and to imple-ment a web presence that strengthens alumni relations with compelling con-tent and community."These two chapters have very different histories - Zeta Beta Tau is a young undergraduate chapter, while Phi Kappa Tau is one of the older chapters at Penn State," said Greg Woodman, CEO of Affinity Connection. "But young or old, they both acknowledge the need for a vigorous alumni relations pro-gram."
Zeta Beta Tau views an online platform that facilitates an ongoing, interactive dialog with their alumni as a critical investment in the future of their chapter. Phi Kappa Tau is returning to Affinity Connection after a managing their efforts in-house for a time. They are looking to streamline their processes, take their storied organization to the next level, and increase their annual fund by 50%.
"Successful organizations are built on personal relationships with the membership," Woodman added. "We’re thrilled to help these chapters build a one-to-one conversation with their members, and to allow these tireless volunteers to focus on strategy and achieving their mission."
About Affinity Connection:
With more than 35 years of experience, Affinity Connection, Inc. is a full-service marketing and fundraising firm specializing in the needs of membership organizations. Affinity Connection offers a suite of technology, communications, and fundraising solutions that create affordable, integrated marketing programs to help membership organizations prosper. Affinity Connection is headquartered in State College. PA and can be found on the web at www.affinityconnection.com.
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