TV Quiz Show To Turn the Tables On College Student-Teacher Relations

(PRLEAP.COM) “TEST THE TESTERS,” a new TV quiz show from Veni Vici Entertainment Inc., has educators struggling to answer questions prepared by students. The prize money is high enough to tempt professors to chance embarrassment. When they fail to answer a question, the prize money goes to the students.

The lyric in the show’s theme song describes the concept succinctly:

“They make us cram,
They make us sweat,
The pressure gets us all upset.
It’s time to turn the tables,
It’s time to switch the labels,
We pay tuition,
We’re investors,
Time to TEST THE TESTERS!”

Research indicates the show will achieve substantial popularity in the 18 to 25 year age group because of its basic concept plus several elements, including an unprecedented interactive feature, which relates to positive factors found in reality programming.

Veni Vici is talking to advertisers who target college audiences - credit card companies, automobile manufacturers, brewers, and a product from P&G - with plans to having the show debut as an AFP (advertiser funded program) to air on TV or cable along with substantial web presence.

An experimental fusion is planned between seamless product placement and traditional commercials.

Some of the programs may originate on campus at different colleges.
A Kelsey Grammer or Stephen Colbert type is sought as host but students themselves will take part in hosting chores to allow audiences to witness their “Schadenfreude” whenever professors miss a question.

In the grand and dubious tradition of Donald Trump on “The Apprentice,” students will get their chance to say to professors, “You fail!”

This, however, will be done tongue-in-cheek as a concession to popular, if shameful, contemporary program trends that, in the eyes of the TEST THE TESTERS producers, are not appropriate for the American College environment.

Before the end of each program the reversed “tested” and “testers” will display respect for each other.

An interactive segment will find Alumni posing questions to professors emeritus via-email displayed on a monstrous computer monitor.

Veni Vici Entertainment expects TEST THE TESTERS to develop international appeal in TV and on the web. Today in America - from Little Big Horn College in Montana to UCLA and the Ivy League. Tomorrow - Oxford, the Sorbonne, Heidelberg and Moscow State!”

Veni Vici Entertainment is an international entertainment group operating in the U.S., Canada and India where it is developing a number of “Holly-Bolly” films with cross-cultural appeal.

TEST THE TESTERS will be produced in Los Angeles.

Andy Halmay, CEO of Veni Vici Entertainment, developer of TEST THE TESTERS, is a TV veteran and former creative V.P. on Madison Avenue where he served major packaged goods advertisers through agencies such as JWT, Y&R, B&B, and Ted Bates.

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