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Global Brands Group Appoints XP Events as Exclusive On-Site Merchandise Concessionaire for All FIFA Events from 2007 until 2010 Including the 2010 FIFA World Cup™ In South Africa

(PRLEAP.COM) XP Events, the turn-key retail merchandising partner for sports organizations and world-class events, today announced that it will be the on-site merchandise concessionaire for the 2010 FIFA World Cup™ in South Africa and for a minimum of 14 other events that FIFA will host around the world over the next four years. This contract was awarded to XP Events by Global Brands Group, the international brand management and licensing company that is FIFA’s worldwide master licensee and licensing representative from 2007 until 2014.

Through this agreement, XP Events will manage on-site merchandise concessions for each of the following tournaments:

o FIFA U-20 World Cup Canada 2007 (men) (formerly the FIFA World Youth Championship) – July 2007 – Canada
o FIFA U-17 World Cup Korea 2007 (men) – August 2007 – South Korea
o FIFA Women’s World Cup China 2007 – September 2007 – China
o FIFA Beach Soccer World Cup Rio de Janeiro 2007 – November 2007 – Brazil
o FIFA U-17 Women’s World Cup 2008 – June (TBC) 2008 – New Zealand
o FIFA U-20 Women’s World Cup 2008 – October/November (TBC) 2008 – Chile
o FIFA Futsal World Cup Brazil 2008 (men) – June (TBC) 2008 – Brazil
o FIFA Beach Soccer World Cup 2008 – TBD date and location
o FIFA U-17 World Cup 2009 (men) – TBD date and location
o FIFA U-20 World Cup 2009 (men) – TBD date and location
o FIFA Confederations Cup 2009 – South Africa
o FIFA Beach Soccer World Cup 2009 – TBD date and location
o FIFA U-17 Women’s World Cup 2010 – TBD date and location
o FIFA U-20 Women’s World Cup 2010 – TBD date and location
o 2010 FIFA World Cup South Africa (men) – TBC date

“We are honored to be FIFA’s and Global Brands Group’s licensee for each of these major tournaments, including the 2010 FIFA World Cup in South Africa. The FIFA World Cup is the world’s largest sporting event and we look forward to a very successful partnership over the next four years,” said Alan Fey, President of XP Events. “These tournaments will be attended by more than five million football fans around the world, and our on-site retail operations will be one of the key ways that FIFA can implement its brand strategy and achieve its marketing goals at each event.”

“XP Events understands the FIFA brand and will be a valued licensee at these upcoming tournaments in South Africa, Canada, China, South Korea, Brazil and other countries around the world,” said Gary Schoenfeld, Vice Chairman and President of Global Brands Group. “We were seeking a partner with international capabilities, extensive experience with world-class sporting events, and a strong commitment to providing great service to event attendees – and XP Events has a particularly strong track record in all of those areas.”

As part of this agreement, XP Companies has signed a non-exclusive product licensing agreement with rights to design and manufacture apparel and other related categories to be sold through its on-site locations for all of the above events except for the 2010 FIFA World Cup South Africa.

For more information about FIFA and these upcoming FIFA tournaments for which XP Events will manage on-site merchandise operations, please visit www.fifa.com.

About XP Events, LLC
XP Events provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado in the United States with operations in Toronto, Ontario in Canada, XP Events partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true “Brand Guardian” with a successful track record of helping organizations achieve their branding, marketing and business goals. For more information about XP Events, visit www.xpevents.com.

About Global Brands Group
Global Brands Group (“GBG”) is one of the world’s premier value added licensing and brand management companies. Founded in September, 2003, the Company has quickly amassed a powerful portfolio of licensing rights across a vast array of product and service areas. The Company’s strategy is to broaden the value of each of its brand partners through geographic expansion, category extension and as appropriate through retail innovation.
Over the past three years the Company has secured agreements with some of the world’s most trusted and impassioned brands including: FIFA (and the FIFA World Cup), Disney, Marvel Entertainment, Warner Bros. Consumer Products, the PGA TOUR, Evisu, and IPC Media. Headquartered in Singapore, GBG has principal offices in London, Los Angeles and Dubai and in eight other countries including Japan and South Africa. For more information, visit www.globalbrandsgroup.com.

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