T L Horton Design Rebranded

Palm Springs Convention Center, Palm Springs, CA — Exhibitgroup/Giltspur announced today that its T L Horton Design division has been re-branded EG Retail™ in the United States and SDD Retail™ overseas. The new identity reinforces Exhibitgroup/Giltspur’s (EG) commitment to provide compelling design and marketing solutions in carts, kiosks, and RMUs, and expands the company’s business mission to include custom shopping experiences within stores and custom fixtures with shopping center owners, developers and managers, and major retailers. The company also is focused on meeting the increasing demands of managers and developers overseeing other high density venues such as corporate campuses, lifestyle centers, transportation hubs, and sports and entertainment venues, to provide a compelling and convenient consumer experience. EG Retail™ and SDD Retail™ are proud to offer global delivery and advisory services to clients.

“As our customers have asked us to look beyond traditional specialty retailing products, our team of designers and advisors has embraced a creative, flexible, and dynamic approach that provides a compelling retail experience and delivers superior results to our clients,” said John F. Jastrem, president & chief executive officer of EG. “We wanted a new brand that both expresses our broader retail solutions capability, and aligns our retail team with the face-to-face and experiential marketing strength that EG delivers for customers.”

With SDD Retail™, EG is leveraging the brand strength of its UK operation, SDD Exhibitions, in recognition of its growing retail solutions business abroad. The experienced team at EG Retail™ and SDD Retail™ regularly monitors market and consumer trends and develops new ways to maximize specialty retailing opportunities in order to provide design innovation, compelling branding, and effective consumer experiences.

For more information on EG Retail solutions please contact Terri Boettigheimer at 972-538-3073 or tboettigheimer@e-g.com. For information on SDD Retail solutions worldwide contact Jason Popp at 630-351-7815 or jpopp@e-g.com.

EG (www.e-g.com) is a global face-to-face marketing company that provides exhibit, event, retail, and integrated marketing solutions. Full service capabilities include design, fabrication, installation & dismantle, online ordering and e-services, and program management. EG is also focused on providing marketing services that deepen customer loyalty to its clients’ brands and increase the return on its clients’ marketing investments. It is a division of Viad Corp, an S&P Small Cap 600 company traded on the New York Stock Exchange under the symbol VVI.