Todd Miechiels Publishes The Seven Cardinal Sins of B2B Search Engine Marketing – and How to Avoid Them

Atlanta, GA,March 1, 2007 — Todd Miechiels, an Atlanta, GA-based B2B Internet marketing consultant, has announced the publication of a short paper aimed at helping executives understand what they are getting for their sales and marketing dollars. The short paper, entitled "The Seven Cardinal Sins of B2B Search Engine Marketing — and How to Avoid Them" is intended to arm company leaders with simple, practical advice to help them ensure their in-house marketing team or outside agency will succeed when launching an SEM campaign targeted at executives.

"Most people looking to launch a search engine marketing campaign get lost in the technical minutia — the what, the how," says Miechiels. "I felt executives would benefit from first asking 'why?' I wanted to bring to light some of the oversights that companies and agencies make in an effort to get quick results. Over half the companies that call me haven't thought through the issues I discuss in this paper, continues Miechiels. "Offering this paper to executives helps accelerate the learning and planning process greatly."

David Taylor-Klaus of Digital Positions, an Atlanta web development agency, remarks,"a lot of agencies have trouble managing client expectations when it comes to search marketing. This is usually a result of the client and agency failing to start with the real strategic issues and goals. Todd has put down on paper what we make a point of discussing with our clients. This paper will no doubt help reduce false starts and failed campaigns for many companies."

"Todd has provided executives and their teams with a much needed reference to bring to light questions a lot of companies never ask, let alone answer, echoes Craig Klein of SalesNexus Content Management Software echoes the sentiment. It's a great insurance policy for anyone who has made the decision to make search marketing a part of their mix."

The paper is part of Miechiels' ongoing effort to help B2B companies maximize their marketing budgets by leveraging their existing resources as much as possible before calling on expensive outside sources.

"Dollars are tight with the small and mid-size B2B firms, so I encourage them to rely on their own resources as much as possible," explains Miechiels. "Most of these companies already have some pretty talented resources. Sometimes they just need some coaching and ongoing guidance."

The Seven Cardinal Sins of B2B Search Engine Marketing — and How to Avoid Them is available to executives and marketing teams free of charge. To request a copy of the article, please visit www.miechiels.com/7Sins.htm.

About Todd Miechiels

Todd Miechiels is a B2B Internet marketing consultant who helps small- and mid-sized B2B companies effectively generate sales opportunities using the Internet. After co-founding Medium Blue, a nationally recognized B2B search engine marketing firm in 2000, he now serves as an independent advisor and consultant to a variety of businesses and agencies. For more information visit www.miechiels.com.