New Hampshire Marketing - Five companies join to provide all levels of marketing.
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PRLEAP.COM) Merrimack Valley NH/MA – March 2007 – JLM Marketing, Big Bull Creative, Cirelle Enterprises, Advertising & Business Service Inc., and Signtech have joined forces to provide companies with comprehensive marketing from A to Z.
When Dora Mendes started While You’re Out Personal Chef services, she wasn’t quite sure how to get the word out. She joined a business network and met some people who could give her the answer.
“I love a start up business like Dora’s, because the company is typically open to new ideas, and is ready to make a commitment to marketing,” says Maryann Little, owner of New Hampshire Graphic Design Company, Big Bull Creative.
When Dora joined her networking group she met with each business owner in the marketing category. Lynn Goldstein from JLM Marketing Group devises strategies and planning for all phases of a company’s marketing. When Lynn met with Dora, she realized one of the first parts of effectively marketing any new business hadn’t been completed yet, which was strategically branding Dora’s service. She called on Maryann to design a logo that would flow throughout the rest of Dora’s marketing.
Lynn and Maryann work as a team along with Sonny Tylus, of Advertising & Business Service, Inc., a promotional goods company and Pat Cirino, of Cirelle Enterprises, a web hosting & design company, located in Windham, NH.
“When one of us meets with a client, we determine the best route to take. Because we all have a different role in managing the client’s marketing it makes for a great relationship between all of us. The client gets the benefit of one stop shopping and doesn’t have to make five or ten phone calls to get the job done. Lynn can sit with a new client and develop a strategic marketing plan that may involve one or more members of our marketing team,” says Maryann
More and more people are outsourcing their marketing. It’s more cost effective to outsource for some companies rather than paying someone’s full year marketing salary.
“Most companies have to go outside their walls to order promotional items anyway,” explains Sonny Tylus. “A company that is paying a salary for a marketing person, will still have to pay an outside company to obtain promotional material most of the time, so it only makes sense to outsource. You’re saving a heck of a lot of money on that salary by hiring a specialized consultant that has access to numerous resources, and probably thousands of contacts. Plus you work with that consultant only when you need them.”
By joining together these five professionals, the marketing needs for any company can be met. Dora is currently working with Christina Tarpy of Signtech in Bradford, Masssachusetts to create vehicle branding. She is a one woman personal chef on a mission and doesn’t need to employ a marketing person to get her name out there. She can call on her marketing team devised of five separate companies that work hand in hand, to do that for her.
“Sonny embroidered my new logo last week and this week the sky is the limit,” says Dora. “I feel confident that with the combined efforts of this marketing team, I will be attracting the exact clients I need to make my business successful.”
Businesses wishing to learn more about effectively marketing their company should contact Lynn Goldstein at JLM Marketing group located in Haverhill at 978-373-5010 or can email her at
lgoldstein@jlmmarketinggroup.com. Contact any team member with questions.
Cirelle Enterprises –Windham, NH website hosting & Development -
www.cirelle.com – Pat Cirino 603-425-2221
Advertising & Business Service Inc., North Andover, MA - Promotional items –
www.absmall.com – Sonny Tylus 603-898-8468
Big Bull Creative – New Hampshire Graphic Design Company –
www.bigbullcreative.com – Maryann Little 978-376-3718
JLM Marketing Group – Marketing development and planning –Haverhill, MA–
www.jlmmarketinggroup.com Lynn Goldstein- 978-373-5010
Signtech – Bradford, Massachusetts –
www.signtech.cc – Christina Tarpy – 978
-373-9221
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