BK Style Foundation Signs On Powerhouse Partner Sponsors

March 3, 2007, New York, NEW YORK – With only two weeks left until BK Fashion Weekend’s Fall ‘07 installment, the BK Style Foundation kicks it up a notch by signing on two additional partner sponsors, Iceland Spring Water and Stolichnaya® “Stoli” Vodka. Even with less than a month until the event’s kick-off, these major brands could not pass up the opportunity to be involved with the continued installation of the BK Style Foundation in the booming world of fashion.

It is only fitting that Iceland Spring Water and Stolichnaya® both decided to sponsor BK’s Fall ‘07 Collections, as the brands are as outstanding as the BK Style Foundation itself.

Stolichnaya® Russian Vodka is the world's top-selling vodka brand and the second largest imported vodka in the United States. The product's unique taste results from its time-honored recipe and distillation process. Pernod Ricard USA is the trademark owner in the U.S. for Stolichnaya, the number-one genuine Russian vodka. Other brands’ attempts to imitate Stoli Vodka’s innovative production techniques are in vain, as it is still considered the “classic Russian vodka”.

Back for the second year with BK Fashion Week{end}, Iceland Spring Water, is rated the number 2 bottled water in the world with its clean, crisp taste. "When offered the opportunity to work with BK Style Foundation, Iceland Spring jumped at the chance," said Dirk Prelle, Director of Sales for PURE Distribution US, LLC. "The BK Style Foundations' mission to support the community through creative and trendy means, all the while supporting various non profit organizations falls in line with Iceland Springs' commitment to health and quality. Last years' show offered a glimpse into couture designs beyond imagination. Iceland Spring is proud to support this growing phenomenon, BK Fashion Weekend."

The quality and reputation of these sponsors parallel that of the BK Style Foundation, making them respectively, The Official Water and Liquor sponsors of BK Fashion Week{end}’s Fall 2007 Collections, a perfect fit.

The BK Fashion Week{end} shows begin on March 16 and go until March 18, 2007; however, the festivities kick off February 28th with the Adopt-A-Designer event, an exclusive fundraiser to assist those emerging designers that could otherwise not afford to participate. The BK Style Foundation is eagerly looking forward to earning an even more integral role in global fashion in the near future.

To view a full list of sponsors and supporting events for BK Fashion Weekend Fall 2007, please visit www.bkfashionweekend.com.