(PRLEAP.COM) Birmingham, MI – Today, InterSight Technologies™ (IST), www.intersighttechnologies.com, announced that K-Swiss, which designs, develops and markets an array of athletic footwear for high performance sports use, fitness activities and casual wear under the K-Swiss brand, is using their VitalChat™ live, online-assistance technology to enhance customer service and build knowledge of their web users. With IST’s solution, customers on www.k-swiss.com get real-time assistance and personalized messages directly from K-Swiss agents.

“Our site is built on the consumer, and VitalChat from InterSight Technologies provides value to our site,” states Scott Shulman, K-Swiss Director of E-Commerce. “I’ve seen higher conversion rates. This technology helps us provide interactive personnel at all times and show that we care about our customers.”

IST’s VitalChat technology is a module of the iMatter™ analytic suite providing a combination of communication, personalization, website tracking, customer history and push technologies for the most comprehensive and direct, Web communication tool on the market. It enables agents to:

• Communicate directly with customers in real-time
• Provide personalized responses to the online experience
• See vital details of a customer during the sales process (VitalChat is imbedded with behavior-tracking and analytic reporting)
• Build on a customer centric knowledge database which is used in conjunction with the iMatter analytic suite
• Answer customer questions immediately and effectively
• Avoid pop-ups, applets or downloaded software of any kind
• Be proactive and invite customers into a communication
• Handle multiple customers simultaneously (improving efficiency while reducing wait times)
• Guide customers through the website or to a particular new product or service
• Work with and through currently-installed client CRM solutions
• Create a one-to-one relationship with customers

“Our technology allows segmentation to occur at the individual level, on real attitude and behavior, what we call ‘micro-segmentation,’” states James Tisdel, InterSight Technologies CEO. “This personalized communication management enables sales agents to effectively act on the customer knowledge through proactive marketing communications. These communications can be personalized and direct to a live agent or automatic through dynamic messaging on the site. Clients get real information and not just the projected stereotype of a group. This is a unique combination of micro-segmenting with targeted communications to produce a persuasive and proactive marketing event.”

IST clients also include The Detroit Pistons, Coast Hotels & Resorts, MLB.com and more.

About InterSight Technologies™
InterSight Technologies is a leading provider of Customer Information and Intelligence for the enhancement of direct marketing strategies and impact communications at point of purchase. Our product suite is centered on proprietary communication and analytic technology with unique capabilities to track and analyze customer behavior and attitude. Whether your business customer is a consumer or another business, our product suite, along with our outsourced consulting and contact center support, provide for the most effective method of increased relationships, revenue and knowledge on how your customer interfaces with, and thinks about, your company and your products/brands. Our mission is straightforward - "Generate Customer Advocates and Revenue through Intelligence based direct interaction." Our focus is on our clients’ ROI. For more information, please visit www.intersighttechnologies.com, e-mail Info@intersighttechnologies.com, or call us at 888.843.6935 ext 484

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