ClickTracks scales up for larger implementations targeting UK organisations with its 6.5 web analytics release

Santa Cruz, CA, USA and London, UK —— ClickTracks Analytics, Inc., recognized innovators in the field of web site analytics, today announced the release of version 6.5 of its Web metrics service. The new version incorporates a number of new features and enhancements designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites.

"The increased demand for ClickTracks from large-scale site owners has been met with a significantly re-designed processing engine. Yet, we continue to offer ad-hoc real-time segmentation that sets ClickTracks apart from other solutions”, explains John Marshall, ClickTracks' founder and CEO.

“These same marketers have told us that they need to be able to use ClickTracks data within their own proprietary environments, and we've responded with the addition of application programming interface (API) technology that enables marketers to integrate ClickTracks' data with their other software applications,” Marshall added.

Timeline Key Performance Indicators (KPIs) and Data Dissection Report Among Enhanced Features

Version 6.5 incorporates a number of new or enhanced features, including:
- Performance Increases: ClickTracks overnight processing speed is improved multifold through use of a new statistical caching algorithm
- KPI Report: Graph Key Performance Indicators (KPIs) in a timeline for over a dozen metrics and unlimited segments
- Data Dissection Report: Sort cross tab performance statistics for unlimited visitor types and website variables

ClickTracks 6.5 also includes key features pioneered in ClickTracks 6.0 including:
- Click Fraud Detection: Use historical inner-site statistical analysis to single out suspicious ads and ads that are victims of click fraud
- Time Splits: Analyze web site updates by visually comparing the old site to the new site
- Site Archiver: Capture entire web sites for future analysis and performance comparisons
- A/B Splits: Visually compare visitor behaviour and marketing performance on different versions of your site.
- Browser-based Reporting: Access your web analytics from anywhere you have an internet connection
- Internal Search Analysis: Analyze visitor intent through keyword searches used within your site.

The ClickTracks Professional 6.5 Version, priced at £4,773 GBP for log analysis software or £122 GBP/month for on-demand service, is appropriate for larger organizations with advanced analytics needs. ClickTracks is also offering a simpler package, ClickTracks Pro SMB (£1,529 GBP or £96 GBP/month), offering robust metrics perfect for small and medium-sized businesses. ClickTracks JDC (starting at £7,659 GBP) and Agency (£1,785 GBP) editions are also available with new 6.5 features.

Visit http://www.clicktracks.com/6/ for more information on version 6.5, or http://www.clicktracks.com/comparison.php/ for an interactive tool that suggests which ClickTracks product best suits your needs.

About ClickTracks
ClickTracks represents over 500 UK clients such as the British Museum, Capita IT Services, Department of Health, Friends of the Earth, Phones4U, Experian, London Symphony Orchestra and the University of Southampton.