D. Anderson & Company to Participate in CBI 2nd Annual Patient Awareness Recruitment & Retention for Clinical Trials Conference.

March 11, 2007 (PRLEAP.COM) Health News
D. Anderson & Company is please to announce they will be in attendance at the follow up to the well received 2006 Patient Awareness Recruitment & Retention for Clinical Trials Conference.

CBI (the Center for Business Intelligence) is once again designing a patient recruitment conference that truly meets the market’s needs. This year's confrence will be held on March 12 - 13, 2007 in King of Prussia, PA.

As companies face increased pressure to reduce costs and increase speed of clinical trials, there is significant scrutiny on all aspects of the clinical process. However, despite improvements throughout clinical trials, patient recruitment remains the number one place in the pipeline where trials are held up.

CBI’s 2nd Annual event is driven by intensive research with clinical leaders at pharmaceutical and biotech companies who have helped us clearly identify the most critical technologies, strategies and processes needed to improve awareness, recruitment and retention. This focused, two day event provides a unique opportunity to drill down into the specifics that truly impact your job, gives benchmarks and solutions from the industry’s best and creates an excellent platform for networking.

In addition, this years conference includes a global perspective – providing case studies on global patient recruitment plans and initiatives.

About D. Anderson & Company:
D. Anderson & Company (DAC) has over 14 years of experience in creating global, cost-effective campaigns for SiteFocused™ Patient Recruitment and Retention Services. DAC combines this expertise with clinical trials messaging and branding to produce quantifiable results for their clients. DAC has successfully performed more than 200 projects with major pharmaceutical, biotechnology and CRO clients around the world, with international experience in 25 countries. You can find out more about D. Anderson at http://www.dandersoncompany.com.