(PRLEAP.COM) SAN FRANCISCO and HOLLYWOOD, Calif. – March 9, 2007 – HandHeld Entertainment™ (NASDAQ: ZVUE, ZVUEW) today announced that its President and Chief Executive Officer, Jeff Oscodar, will speak on “The Future of User-Generated Content” at next week’s Digital Media Summit being held March 13-14 in Hollywood, California.

Oscodar’s presentation will be delivered at 1:30 p.m. on Tuesday, March 13. Earlier in the day, Oscodar will also participate in a panel discussion on “The Emerging Internet Video Market” which will take place from 10:35 a.m. to 11:45 a.m. Joining Oscodar in the panel discussion will be executives from NBC Universal, Fox Reality Channel, Hollywood Reporter, Eye Spot and Break.com.

Produced by iHollywood Forum and held at the Hollywood Roosevelt Hotel, Digital Media Summit is a premier business conference that examines next-generation digital entertainment and media, including Internet video, digital rights management, online music, interactive games and mobile content. Hundreds of leading broadcasters, operators, content owners, mobile video telephone providers, venture capitalists and investors are expected to attend this event.

About Jeff Oscodar
Since 2004, Jeff Oscodar has served as director, president and CEO of HandHeld Entertainment. Prior to joining HandHeld, Oscodar helped Raytheon turn many of its defense industry applications into valuable commercial operations though his consulting firm, Rule 168 Advisors. Previously, he co-founded InfoGear Technology Corporation, which produced the first Web-enabled telephone and was sold to Cisco Systems in March 2000 for $301 million.

About HandHeld Entertainment, Inc.
HandHeld Entertainment is a digital-media-to-go company. Its network of Web sites (Putfile.com, YourDailyMedia.com, FunMansion.com, Dorks.com and ZVUE.com™) attracted more than 13.7 million visitors in January 2007 to view both user-generated and premium content. Its ZVUE™ personal media players are mass-market priced and available for purchase online and in approximately 2,200 Wal-Mart stores throughout the United States. HandHeld Entertainment’s common stock and warrants are traded on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), respectively. For more information, visit www.hheld.com/ir or call 415-495-6470.

About iHollywood Forum
Founded in 2000, Los Angeles based iHollywood Forum, produces cutting edge roundtables and conferences about digital entertainment and mobile technology. The summits attract a diverse mix of
Hollywood and Silicon Valley executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are typically moderated by top journalists
and analysts. For more information about iHollywood Forum events please visit www.ihollywoodforum.com.

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HandHeld Entertainment, Dorks.com, Putfile.com, YourDailyMedia.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in HandHeld Entertainment’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.

MEDIA CONTACTS FOR HANDHELD ENTERTAINMENT:
David Politis, Politis Communications, 801-523-3730(wk), 801-556-8184(cell), dpolitis@politis.com or
Jonathan Bacon, Politis Communications, 801-523-3730(wk), 801-660-7820(cell), jbacon@politis.com

INVESTOR CONTACT FOR HANDHELD ENTERTAINMENT:
Robert Prag, The Del Mar Consulting Group, Inc., 858-794-9500, bprag@delmarconsulting.com