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Cathexis Innovations and Sapago partner on “store of tomorrow” RFID systems
Sapago produces Personal Shopper Systems; in-store, self-help sales systems that enable shoppers to research products, read reviews, and to view multimedia presentations and sample digital content. System hardware includes handheld computers and Cathexis Innovation’s IDBlue™, the world’s first Bluetooth® enabled RFID (Radio Frequency Identification) pen reader. As customers shop, they scan RFID tags on items, and product displays using the IDBlue™ handheld device. The system integrates seamlessly with a retailer’s website or store systems for content as well as with loyalty and CRM programs.
Sapago president, Michael Zammuto says that the company is focused on improving conversion rates which is the percentage of people who visit a retail outlet who complete a purchase, a key retail management measurement. “Retailers struggle with engaging customers who say ‘I’m just browsing’”, says Zammuto “when you know that they have questions. Our systems act like virtual sales associates, providing customers with information and content on demand, but in a low-pressure and engaging way. ”
Cathexis Innovations will supply the pen readers for Sapago’s Personal Shopper Systems and the two companies will collaborate on development and marketing.
Sapago recently released its Art-FID™ product, which is designed for use in art galleries, auction houses and museums. The Art-FID™ product uses the Cathexis IDBlue™ pen exclusively as its RFID reader. Sapago’s extensive testing program found that the IDBlue™ readers stood up to the challenging retail environments. “Cathexis’ products and development tools are amazing. Their reader is sleek, beautiful, lightweight, simple to use and durable,” says Zammuto “it’s the perfect product for mobile RFID applications.”
Cathexis Innovations is supplying hardware and technical and development support to the effort and views Sapago’s Personal Shopper Systems as an important collaboration for the company. According to Cathexis Vice President, Mark Gillingham, “RFID can provide many advantages over existing technologies. However, true client value is derived from end-user applications that effectively avail of the technical benefits while hiding the associated complexity. This is exactly what Sapago accomplished with the Art-FID™ and Personal Shopper Systems. These products directly address an industry defined problem and provide immediate benefits to the end consumer, resulting in greater sales for Sapago’s clients.” Cathexis is a leader in producing mobile readers and tools that minimize development lead times and help overcome common adoption hurdles, both of which markedly improve the return on the client’s investment in RFID
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