O'Connor Media Design Launches The Alternative Consumer, a Cool and Insightful Blog Promoting a Greener Lifestyle

There’s a new, bright green blog on the web. The Alternative Consumer (http://www.alternativeconsumer.com) reflects the needs of the next wave of smart consumers … chic, savvy shoppers who want to integrate more green into their lifestyle.

“Alternative consumers base their buying decisions on a set of criteria that goes well beyond just price and convenience,” notes founder and publisher, Maureen O’Connor. “Before buying, they also consider a company’s core values, and the impact their purchase has on both the environment and their health.”

Siting LOHAS (Lifestyle of Health and Sustainability), there’s an emergence of the “Cultural Creatives, a market driver that represents nearly 1 in 4 adult Americans, or 50 million people. In the U.S. alone, the healthy lifestyle market is valued at $30 billion, the sustainable economy $76.47 billion, and the eco-lifestyle $81.19 billion.”

Whether it’s eco-fashion and home décor, eco-travel, hybrid cars, organic health and beauty products, organic food and wine, sustainable design or recycling — The Alternative Consumer delivers the latest news, trends, products and services to today’s style-conscious, earth-friendly consumer.

The Alternative Consumer – essential reading for busy folks looking to cultivate a greener lifestyle.