Fishland.com: 100,000 users in 6 months

Fishland.com, a marine virtual pet site, launch in October 2006, is a very successful online game, with the aim to populate an underwater city, Aquafish, created by Young Fish, an extra-terrestrial citizen. The big challenge is to create a Fish, a virtual pet, inhabitant of this city, and to take good care of him, making sure all his growing needs are satisfied.

There are a lot of background services to support the Fishes evolution, such as shops, Libraries, Hospitals, Pharmacies, Hotels, Jobs, Banks, and even a Recycle post. In these different spaces, the users can buy items to feed, play and instruct his pet. But to do so, they’ve got to earn “Aurux”, the money of Aquafish. To have enough “aurux” to go shopping users just need to have fun! In the section “Games”, there are several challenges, like puzzles, adventures or even luck games. The points won will be converted in aurux. One other way to win more aurux is to participate in the Fish Fights, where the users can put his Fish fighting with an opponent to win a price.

Since Fishland.com was launched, more than 100.000 users registered the site, and created until now 90.000 Fishes – their online virtual pet. Last February, the site was visited by 90.000 users that viewed over 1.600.000 pages. The majority of the users are from USA, UK, and Canada.

New functionalities will be developed to guarantee the continuous growth of Fishland.com! This online project proves that “virtual pets” have fans all over the world.