New Study Seeks Survey Participants: B2C Internet Business Marketing

(PRLEAP.COM) (Ithaca, NY) New student research at Cornell University analyzes the marketing channels available to small- to mid-sized, consumer-facing internet-based businesses. The research seeks to understand how effective current methods are in meeting the needs of these businesses, and what opportunities exist for the entry of a new option designed with these businesses in mind. The research is being conducted by Amy C. Cham and Matt Tangvald, MBA students at the The Johnson School, as part of consulting coursework.

Ms. Cham and Mr. Tangvald are looking for owners and marketers of consumer-facing online businesses to take the 20-question web-based survey. The survey takes 5-10 minutes to complete. Respondents should transact a significant portion of business online with consumers in the United States.

In appreciation for participants helping with the research, respondents are offered the choice to enter a drawing for one (1) of two (2) $100 gift certificates from one of a list of online merchants. This list is available at the start of the survey.

In addition to the drawing, there is the option of participating in a free one-month beta test of the new service being offered by the client; testers can receive up to a total of four months of free service if they choose to participate in an extended trial with feedback. Both the drawing and the free trial are completely optional.

Email addresses collected for the purpose of the survey will be not be shared with the client organization unless the respondent requests to be contacted; otherwise, email addresses are used solely for the purpose of this survey.

Interested respondents can visit http://www.surveymonkey.com/s.asp?u=862633577249 to complete the survey. Please contact Amy C. Cham for more information about this research. You can email Ms. Cham at acc68@cornell.edu, or reach her by telephone at 1-585-975-9866.

Amy C. Cham is a second-year MBA student at The Johnson School at Cornell University. She specializes in internet marketing, with a particular focus on very small businesses, non-profits, and medical practices. For more about Ms. Cham, visit her blog at http://amycham.typepad.com or her LinkedIn profile at http://www.linkedin.com/in/amycham.

Matt Tangvald is a first-year MBA student at The Johnson School at Cornell University. Matt has over 10 years in the high-tech field focusing on low-cost distributed and reliable storage systems. His primary focus is in long-range strategic planning. His LinkedIn profile is available at http://www.linkedin.com/in/tangvald.

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