TatAD.com members say YES to Human Billboards! Could humans actually be the next form of corporate branding? Over 1400 TatAD.com members say YES!
April 29, 2005 Business News(PRLEAP.COM) Vancouver, BC, May 1, 2005: TatAD.com the world’s first provider of human billboards to major corporations, announced that since the company’s launch, on Dec 11th, 2004, the company has now reached over 1400 members for human billboard advertising.
Mark Chadwick, President of www.tatad.com says, “Believe it or not!”
TatAD.com is a cutting edge marketing website with a community of members who are willing to promote companies they are fond of by tattooing the company’s logo on their bodies. They are committed to showing or talking about the logo and the company to general or targeted people in order to create word of mouth advertising regarding the company they have been tattooed by.
“In our initial test marketing phase, TatAD’s have been met with an overwhelming positive response from both the consumers and the corporate market”, said Chadwick, “We are proud to say that the companies that have purchased this media space on our members have been extremely pleased with the results”.
Suzuki was one of the first brand names to get on board with TatAD. Desi Evans General Manager for Orca Bay Suzuki said, “The results from the TatAD have been nothing short of phenominal! This has to be the best value for a “media-buy” that we’ve ever come across. In fact, we’ve liked the idea so much that we are showcasing TatAD and their services to 17 other major companies at a special Suzuki Demo Days event in BC, Canada on April 30th, 2005”.
Kody Love, the TatAD.com member that wears the Suzuki brand on his wrist will now have a lifetime dreamed fulfilled, when he will be introduced to Desi Evans and get his picture taken shaking his hand and showing off his Suzuki TatAD. “I love Suzuki, so much, that I would have done the TatAD for free!” claims Love, who drives a Suzuki car, a Suzuki motorcycle and 2 Suzuki ATV vehicles.
Another TatAD client, AbsolutePoker.com, branded Cole Harris as the world’s first human billboard for a Poker company, on March 3, 2005. Three weeks later, Harris went on to win the poker championship at Harrah’s Casino, in Las Vegas, Nevada. His picture, with the TatAD of the AbsolutePoker.com logo will hang permanently in the hotel lobby of the casino.
“It’s all about matching the right person, with the right company,” says Chadwick, “Each member provides us with extensive demographic and psychographic profiles on themselves, in addition to pictures. We send out the corporate logos to our entire database of members and from the responses that come back, the members have to sell the corporation on why they are the best person to become a TatAD promoter. It almost becomes like a contest. The final decision is made by the Corporation”.
In its initial test marketing stages, TatAD.com has completed TatAD’s for AbsolutePoker.com, Orca Bay Suzuki, GoldenPalace.com, Shocker Clothing, and Thomas Lynch Fashions. TatAd members have been paid between $500 and merchandise, up to as high as $3000.
Chadwick, 28, is partnered with Darren Little 40, who has an extensive background in the marketing and advertising industry. “When it comes to marketing and advertising, you just know a good thing when you see it” says Little, who discovered Pamela Anderson in a Fitness Center before she even knew that she was going to reach superstardom. “I remember when I first approached Pamela about getting into modeling and her response was that she was too short”, claims Little, who went on to launch the first beer poster ever to be sold in poster shops, with Pamela Anderson and the Labatt’s Brewing Company. Little recently became CEO of TatAD.com and claims that TatAD is breaking new grounds in a totally new category of “Guerilla marketing”: Human Billboard Advertising.
TatAD has just entered into a joint venture partnership with RockTheVote.ca, who has relationships with numerous Hollywood celebrities and internationally known musicians. In addition, TatAd has also signed an agreement with 6 internationally known boxing champions for branding.
“All you have to do is fill out a lifestyle survey”, says Chadwick, “identify the area of your body that you are willing to have branded, how much you are willing to get paid and let us do the rest!”
TatAD will be hosting its next media event in Vancouver, BC, on Thursday May 26th at the most elite club in Vancouver, SKYBAR. The event will be filmed for TatAD TV as well as numerous other television networks. Companies that will be branding TatAD members at the event will include Sudden Impact Promotional Products The Cabins Resorts, Soulular a branding Company, in addition to numerous TatAD members being branded with the TatAD.com logo.
Corporations that are interested in a TatAD promoter should contact TatAD.com at 1-604-628-7701. Consumers that are interested in becoming the world’s first walking billboards can register online at www.tatad.com.
Why not get paid by the brands you love? Tatad Ink. Get Branded! Get PAID!
TatAD Marketing Group
TatAD Marketing Group