Targeting the Upscale Customer on the World Wide Web Written by: Dennis Dann Dann Men's Clothing

June 19, 2004 — Dann Online, an upscale E-commerce shopping site
for Mens Clothing on the internet, continues to expand offering more product
for the upscale customer and continues to target the upscale lifestyle.

On the World Wide Web upscale shoppers, who are used to small specialty
shops in their hometowns, are finding it possible to have a personal
shopping experience, when they find the right sites to shop on the internet.
Yesterdays small "brick and mortar" specialty stores are finding success on
the internet when they appeal to a target audience.

This affluent target audience, generally 40-70 age range, may have been
among the last group to "log on" and become computerized but they are
picking up steam now. Certainly the convenience of making purchases in your
pajamas at 2 am…….and then shipping them directly where you wish them to
go….is more and more appealing. This target group fought this automatic
approach initially but is now seeing the benefits in selection. The
principal is reminiscent of "let your fingers do the walking".

Here is the difference the upscale customer is also now discovering ……..
there CAN be a real person at the other end of the transaction. An email or
phone call can be quickly returned with detailed product information or
delivery information, if you shop with the right people. "My customers
always seem to surprised to hear from me…..by email or a phone
call…..after they place an order. Its like they do not expect that human
hands actually handle their order.", says Dennis Dann.

Dann Clothing at www.Dann-Online.com has always sold gifts and gourmet food
items in addition to apparel over the years in their store. The recent
continued expansion of "Dann Happy Hour" on their internet site with
Wisconsin Cheese, Southern Peanuts and monogrammed high ball glasses is
simply another avenue of understanding their customer and their lifestyle.
Their "Great Explorations ! Travel", a cruise specialty agency, has spent
the last 9 years sending their customers on wonderful cruises which cater to
their sophisticated tastes in travel. Dann-Online consists of several
"shops" for their customers including "The Khaki Shop from Dann",
"Personalized Gifts from Dann", "Personalized Papers from Dann", "Big & Tall Dann
Clothing".

Dennis Dann, E-Commerce Retailer of nine years with 35+ in the better
apparel business, says, "All of our product is for the same customer …….
it is simply touching on all aspects of their lives. Yesterdays "Brick and
Mortar" stores can be today's E-Commerce Retailers if they simply have the
vision and broad brush stroke approach to understanding that 'when you can't
lick 'em—you join 'em.'"



Dennis Dann has been a Men's Retailer for over 35 years. He currently ships
Men's Clothing and Accessories worldwide thru his website at
www.Dann-Online.com with Dann Clothing, Dann Formal Shop, Cuff Link Ink,
The Khakis Shop by Dann, Dann Happy Hour, Dann Big & Tall and
Personalized Gifts from Dann. He can be reached via his website at
Dann@Dann-Online.com.