ALEKEN GAMES TO ROCK ROCKFEST ‘04 WITH NEW GAME

Cadott, WI - (June 22, 2004) – Get ready campers and rock stars to feel the Aleken Games' invasion at this year's Rockfest when Rock and Roll Triviologies™ gives fans a backstage pass to the fun facts, music trivia and cool events in the world of rock.

Aleken Games booked the Rockfest 2004 gig, a three-day music festival held July 15 - 18 in Cadott, Wisconsin, to demonstrate and promote its new, fun form of music entertainment – Rock and Roll Triviologies, the COMPLETE Rock and Pop music trivia game – to rock and roll music fans.

At Rockfest, when this year's acts such as The Allman Brothers Band, Huey Lewis and the News, Twisted Sister, Styx, Judas Priest, and John Fogerty leave the stage, fans can continue their musical experience and find their favorite bands and rock stars in the Rock and Roll Triviologies board game.

The game will be playing live all weekend at Rockfest. It can be played anytime, day or night, in a tent, RV or by the camp fire. Aleken will be selling Rock and Roll Triviologies and giving away special promotions to concert-goers during the event. Those who purchase a game at Rockfest will receive a 10% discount on the price of the game plus a free t-shirt. Stop by their Aleken Games' tent located "on the hill' to pick up a game and learn about Aleken's hot new product – Rock and Roll Triviologies™ Pocket Packs – offering portable rock and roll fun!

"I know that the audience at Rockfest is going to be filled with people that are as passionate about music as I am,' said Ken Eichstaedt, co-creator and president of Aleken Games. "This is a perfect place to reach music fans and demonstrate the fun and entertainment value of the game. The great thing about Rock and Roll Triviologies is it allows rock fans to rekindle their memories that are associated with the cool, fun and interesting music trivia found in the game.'

Rock and Roll Triviologies (MSRP $29.95 for two or more players or teams) covers all the great artists from the first 50 years of rock and roll. The game travels through different decades, touring venues, the women of rock, rock and roll relationships and more. To win, each player has to put together a band of five members and gain industry awards by answering cool, fun and interesting music trivia questions.

Rock and Roll Triviologies can be purchased at music, book and game stores throughout the US and Canada and is available at the Rock and Roll Hall of Fame in Cleveland, Ohio. It can also be purchased at Aleken Games' product website, www.gamesthatrock.com. The website features sample questions from the game, and other fun Rock and Roll facts and trivia, which are updated on a regular basis.

For more information on Rockfest, go to www.rock-fest.com

For product sales information, contact:
Ken Eichstaedt at Aleken Games, T: 1-877-295-2740.