AllergyBuyersClub.com Reports 18% Sales Growth and 21% Increase in Site Conversion for First Quarter of 2007.

(PRLEAP.COM) AllergyBuyersClub.com, a leading multi-channel retailer of healthy home products, announces that 2007 first quarter sales were $4.2 million which represents an 18% increase over the same period in 2006. Web site conversion also increased by 21% for first quarter 2007 versus 2006.

Mercia Tapping, CEO and president of the company, attributes the company’s sales growth and improved site conversion to utilizing better product photography, copy enhancements and better qualified traffic visiting the web site after receiving an AllergyBuyersClub.com catalog in the mail.

Tapping’s outlook for the rest of the year is very positive since the company is in the final stages of a backend site redesign. "The technology changes that we are implementing will allow us to test page improvements much more easily and then modify the site on the fly based on the results.”

AllergyBuyersClub.com is a Waltham, MA based company founded in 1998 which sells healthy home products such as air purifiers, hepa vacuum cleaners, dehumidifiers and hypoallergenic bedding via the internet and catalog.

For more information on AllergyBuyersClub.com, contact:

Gary McEldowney
Marketing Director
AllergyBuyersClub.com
SleepBuyersClub.com
486 Totten Pond Rd.
Waltham , MA 02451
1-781-419-5500 Ext: 222
mceldowneyg@allergybuyersclub.com

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