Newly Named Applegate Media Group Unveils New Brand, Identity
(PRLEAP.COM) New York, NY – April 16, 2007 – New York based media agency Integrated Consulting, Inc. has undergone a makeover of sorts, after tapping public relations and brand agency Eisen Management Group to develop a new brand more reflective of the agency and its people. Upon going through the EMG Brand Operational Alignment program, Integrated Consulting is out – Applegate Media Group is in.
According to Applegate Media Group president Susan Applegate, she never really considered naming the company after herself, but in understanding the new brand insights and business to business consumer insights, the change made sense. “In working with the EMG team, who really took the time to understand our organization and find unique brand insights that give us a very clear point of differentiation from other media agencies, we agreed that the change was needed and right on target,” Applegate explained.
“Media buying and strategic media planning is much like a gatekeeper, weeding out opportunities that don’t fit, while opening doors to those that do. And, we’re in the Big Apple, so while it is my last name – the brand essence of the word Applegate fits nicely with our organization and its mission,” she continued. “We were thrilled when we were presented with the new concepts and I believe the brand essence ties in exactly what we wish to be known for: our ability to expertly connect our clientele to the right customers in the most effective and efficient manner, enabling our clients to make a good impression.”
EMG president and lead brand strategist Rodger Roeser explained that his team held a series of brand exercises both internally and externally, coupled with industry research and validation testing to uncover the best consumer insights that match with potential brand strategies. The PR firm developed a number of concepts before ultimately agreeing that they were “over thinking the program.”
“We had a number of strong concepts that all fit with the key insights we uncovered, but during a strategy session at an early morning coffee meeting, we all looked at one another and someone said ‘why not Applegate Media,’ and the concept was borne,” Roeser explained. “It just felt right, and once we went down this path of exploring a program that was expert and strong and organic, the pieces went together – which is exactly how good branding is supposed to work. It is supposed to be an ‘Aha!’ moment.”
With the unveiling of the new brand strategy and communications strategy, EMG is developing a series of proactive and strategic ways to introduce and implement the new brand identity – including a national public relations campaign, newly designed and optimized www.applegatemediagroup.com website, literature and collateral, and direct mail.
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About Applegate Media Group
Applegate Media Group buys, manages, and develops strategic media programs for creative agencies and internal corporate marketing teams. No matter the size of the media program, the AMG team prides itself on expertly planning, negotiating and buying media programs that deliver more strategic placement, more impactful audience reach and frequency, and lower costs – all with an unsurpassed agency/client experience. More information can be accessed at www.applegatemediagroup.com or by calling 877.515.5557. Applegate Media Group – Make a good impression.
About Eisen Management Group
EMG is an award winning public relations and brand firm headquartered in Cleveland, Ohio, with a branch office in Greater Cincinnati. The boutique expert agency, founded in 2001, develops and strategically implements local and national campaigns for its advertising, healthcare, professional services, consumer packaged goods, insurance, financial, manufacturing, retail and restaurant clientele. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.586.4302. EMG – Everything is Possible.
Editors Notes:
Online Version Here
http://www.applegatemediagroup.com/newsandevents/032207_newbrand.php
Media Contact >> Rodger Roeser, APR
President, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
According to Applegate Media Group president Susan Applegate, she never really considered naming the company after herself, but in understanding the new brand insights and business to business consumer insights, the change made sense. “In working with the EMG team, who really took the time to understand our organization and find unique brand insights that give us a very clear point of differentiation from other media agencies, we agreed that the change was needed and right on target,” Applegate explained.
“Media buying and strategic media planning is much like a gatekeeper, weeding out opportunities that don’t fit, while opening doors to those that do. And, we’re in the Big Apple, so while it is my last name – the brand essence of the word Applegate fits nicely with our organization and its mission,” she continued. “We were thrilled when we were presented with the new concepts and I believe the brand essence ties in exactly what we wish to be known for: our ability to expertly connect our clientele to the right customers in the most effective and efficient manner, enabling our clients to make a good impression.”
EMG president and lead brand strategist Rodger Roeser explained that his team held a series of brand exercises both internally and externally, coupled with industry research and validation testing to uncover the best consumer insights that match with potential brand strategies. The PR firm developed a number of concepts before ultimately agreeing that they were “over thinking the program.”
“We had a number of strong concepts that all fit with the key insights we uncovered, but during a strategy session at an early morning coffee meeting, we all looked at one another and someone said ‘why not Applegate Media,’ and the concept was borne,” Roeser explained. “It just felt right, and once we went down this path of exploring a program that was expert and strong and organic, the pieces went together – which is exactly how good branding is supposed to work. It is supposed to be an ‘Aha!’ moment.”
With the unveiling of the new brand strategy and communications strategy, EMG is developing a series of proactive and strategic ways to introduce and implement the new brand identity – including a national public relations campaign, newly designed and optimized www.applegatemediagroup.com website, literature and collateral, and direct mail.
###
About Applegate Media Group
Applegate Media Group buys, manages, and develops strategic media programs for creative agencies and internal corporate marketing teams. No matter the size of the media program, the AMG team prides itself on expertly planning, negotiating and buying media programs that deliver more strategic placement, more impactful audience reach and frequency, and lower costs – all with an unsurpassed agency/client experience. More information can be accessed at www.applegatemediagroup.com or by calling 877.515.5557. Applegate Media Group – Make a good impression.
About Eisen Management Group
EMG is an award winning public relations and brand firm headquartered in Cleveland, Ohio, with a branch office in Greater Cincinnati. The boutique expert agency, founded in 2001, develops and strategically implements local and national campaigns for its advertising, healthcare, professional services, consumer packaged goods, insurance, financial, manufacturing, retail and restaurant clientele. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.586.4302. EMG – Everything is Possible.
Editors Notes:
Online Version Here
http://www.applegatemediagroup.com/newsandevents/032207_newbrand.php
Media Contact >> Rodger Roeser, APR
President, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
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Contact Information
Rodger Roeser
Eisen Management Group
Email Eisen Management Group
8595864302