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FRENCH 75 ‘PLAYS’ WITH GEFFEN PLAYHOUSE (Century City Restaurant Announces Partnership with Theater Group)

(PRLEAP.COM) David Wilhelm, president and CEO of Culinary Adventures, Inc. the parent company to French 75, announces today that French 75 in Century City has partnered with Geffen Playhouse in Westwood, beginning with the 5th Annual Backstage at the Geffen Gala, whereby Academy Award® winner, Helen Mirren will be honored, on April 30, 2007. The relationship marks an exciting community outreach initiative for French 75 in Century City with special attention to the arts.

French 75 Century City will participate with Geffen Playhouse in a variety of capacities throughout the upcoming season. For the Gala, French 75 and Moët Hennessy will sponsor the bar at the Geffen Playhouse and feature some of its signature beverages such as the French 75 Champagne cocktail, recreated for this special event with Moët Rose and Hennessy Cognac. On June 13, 2007, to celebrate the opening of George Gerswhin Alone, French 75 will host the opening night party at its Century City location. Finally, beginning in September for the 2007/2008 season, the Friday Night Lounge at the Geffen Playhouse will have a French twist thanks to French 75 the official sponsor of the decidedly hip and laid back VIP lounge serving cocktail and food tasting pre-show.
French 75 will also unveil its Theater Menu that is designed to give guests a wonderful dining experience, while still getting them to the theater on time. This will be available for guests who simply ask for the Theater Menu; whether they’re attending the Geffen Playhouse, the nearby AMC Movie Theaters or any other playhouse, French 75 can accommodate any curtain call.

“Our newfound relationship with the Geffen Playhouse is a very exciting one for us,” said Wilhelm, from the Newport Beach-based headquarters. “French 75 has been home to many music talents and the arts are a passion of mine, so it’s nice when there is a synergistic relationship that taps into the community where we’re located.”

Awarded the Preservation Award by the Los Angeles Conservancy, the Award of Excellence from the Society of American Registered Architects, and the Architectural Award of Excellence by the Los Angeles Business Council for its acclaimed 2005, $19 million renovation, the Geffen Playhouse begins its 11th season in 2006/2007, enjoying its stature as a leading West Coast theater company and the crown jewel of Los Angeles theater. Noted for its intimacy and celebrated for its eclectic mix of classic and contemporary plays, provocative new works and musicals, the Geffen continues to present a body of work that has garnered national recognition. Named in honor of entertainment mogul and philanthropist David Geffen, who donated one of the largest gifts ever made to an already-constructed theater, the company is headed by Producing Director and President of the Board Gilbert (Gil) Cates, Artistic Director Randall Arney and Managing Director Stephen Eich, and has produced eight world premieres, four Tony, four Pulitzer, and seven Obie-award winning shows in its storied 11 seasons. Proudly associated with UCLA, the Geffen welcomes more than 130,000 patrons each year, and maintains an extensive education and outreach program, designed to engage young people and the community at large in the arts. For more information, please visit www.geffenplayhouse.com. Geffen Playhouse is located at 10886 Le Conte Avenue, Los Angeles (Westwood), CA 90024

French 75 in Century City is located at 10250 Santa Monica Blvd., Los Angeles , 90067, in Westfield Century City mall (on Constellation Blvd., adjacent to Macy’s), and serves Lunch, Dinner and an a la carte Sunday Champagne Brunch. The number for reservations is 310-788-0700 and for more information about the restaurant, please visit www.french75bistro.com.

French 75 features bistro comfort food favorites, Prime steaks and live jazz. The dining room has a warm, convivial French Bistro ambiance with stamped tin ceilings, vintage posters, original antiques and period lighting.
The full bar, with its signature red glass, mirror and iron scroll work, highlights an extensive Champagne selection as well as signature Champagne cocktails such as the eponymous French 75. Weekday Bubbly HourSM is the hallmark French 75 ‘happy hour’ from 4 p.m. to 7 p.m. with specials on cocktails and complimentary hors d’oeuvres.

Culinary Adventures, Incorporated was founded in 1996 when restaurateur David Wilhelm joined forces with business mogul, John Martin. Together, they have created restaurants that resemble dining art at its finest. Blending creative cuisine, upscale décor and excellent service they offer an unparalleled dining experience. The original French 75 Bistro and Champagne Bar is located in Laguna Beach on Coast Highway.
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