KRI Initiates Coverage on American Airlines: Moat Ratings Show American Airlines Needs Competitive Advantage


(PRLEAP.COM) Herndon, VA. The Kanbay Research Institute (KRI), an independent non-incorporated operating unit of Capgemini, initiated coverage on American Airlines as part of their competitive ratings of the Travel industry. The KRI standardized system measures how well a company is building durable advantage and provides overall and detailed ratings across nine competitive moats by analyzing consumer responses. American Airlines has not achieved strength in any moat ratings. A 5M is the most competitive rating possible.

The most significant challenge that American Airlines faces is protecting their $20 billion in revenue and position as the nation’s largest airline. The caveat to this is that American lacks a competitive advantage to shield these revenues, which is a great detriment to their business in such a commoditized, troubled industry. American Airlines is included in the KRI’s annual industry study, Travel Demand Today. In the 2006 study, KRI conducted 2,066 interviews with U.S. consumers to rate 30 companies.

Complete ratings for American Airlines can be found in the KRI Analyst Report. To download a copy of the report, please visit http://www.kanbayresearch.com/premium/mykri_analystreport.php?id=11 or contact info@kanbayresearch.com.


About the Kanbay Research Institute
The KRI conducts primary research on an original set of leading indicators that measure competitive advantage. Through our patented research system, we build industry landscape models based on consumer desires covering emotional, functional and economic needs. We then measure how well today’s companies are meeting those desires. We research and analyze 350+ market leading companies on a continual basis, with 20+ million data points collected since 2001 in a standardized way.

For more information, contact (800) 840-5148 (U.S. only) or (703) 788-6751 worldwide, or visit www.kanbayresearch.com.

About Capgemini Group
Capgemini, one of the world’s foremost providers of Consulting, Technology and Outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the “Collaborative Business Experience”. www.capgemini.com.

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Contact Information
Shayda Noblitt
Kanbay Research Institute (KRI)
Email Kanbay Research Institute (KRI)
+1 703 788 6639