World Directories teams up with mobilePeople to launch mobile directory services in Europe

May 05, 2007 (PRLEAP.COM) Technology News
London, Copenhagen May 2007 – World Directories, a leading local search and advertising company operating across seven countries has partnered with mobilePeople, the market leader in mobile search for directory service firms, to provide mobile users in Belgium, Portugal and the Netherlands with a mobile directory search. Belgium’s equivalent of local directory information – Goudengids and Dutch Goldenpages will offer access to its directory database integrated within the Vodafone live! portals. In Portugal Paginas Amarelas will be present on the DiMo (Directory Mobile) portal, shared by all Portuguese operators.

The move into mobile search is a part of the World Directories strategy to offer mobile users access to local directory information on the go. As with online directory services, mobile users will be able to search business names, numbers and addresses or places of interest based on location and receive relevant results.

The new service is based on mobilePeople’s liquidTM Local mobile search solution. In the Netherlands and in Portugal, mobile users will have a choice between accessing the directory service from a browser or via text message. While in Belgium, they will search directly from the mobile browser.

“mobilePeople have considerable expertise in delivering mobile search solutions to directory businesses”, said Roeland De Meulemeester, Group Manager Online, World Directories. “We trust that the new services will result in an ever growing number of customers taking advantage of our services on a go.”

“The local directory search market is continuing to develop rapidly and World Directories is at the forefront in the adoption of mobile directory search,” said Jens Andersen, CEO, mobilePeople. “This move into mobile will enable it to provide more value to its current user base and attract new users for Goudengids and Dutch Goldenpages.”

About mobilePeople
mobilePeople is a leading mobile search company - driven by the user experience. With a market leading position in the directory service provider sector across Europe. The company provides a complete mobile search solution (liquidTM ) which creates new revenue streams through mobile search marketing for media companies, directory service providers, mobile network operators and MVNOs. mobilePeople manages the entire mobile search process including user interface design, search technology, complementary content indexes and advertising network.

Today mobilePeople reaches more than 220 million mobile users worldwide and processes millions of mobile searches per month. Customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amarelas (PT), IT2media (DE), Schibsted (NO), FAST Search & Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Findexa (NO) and EDC (DK).

mobilePeople is privately-owned with headquarters in Copenhagen (DK) and offices in London (UK), Denver (USA), and Melbourne (AUS).

For more information please go to: www.mobilepeople.com

For further information

Stu Campbell
Consumer Director
Custard PR
stu@custardpr.com
Tel: +44 (0)207 494 6586