Analyst Initiates Coverage for HGTV (SSP): KanbayResearch.com


(PRLEAP.COM) Herndon, VA.: The Kanbay Research Institute (KRI), an independent, non-incorporated operating unit of Capgemini, initiated coverage on HGTV (SSP) as part of their competitive ratings of the Media industry. The KRI standardized system measures how well a company is building durable advantage and provides overall and detailed ratings across nine competitive moats by analyzing consumer responses. HGTV scores a 4M rating in both the economies of scale and brand dominance moats. A 5M is the most competitive rating possible.

HGTV is the largest cable company with capacity to grow twice its size. Size may give the company a slight advantage in acquiring content and ability to negotiate programming fees with content providers, yet, consumers don’t see any competitive advantage for the company. HGTV is included in the KRI’s annual industry study, Media Demand Today. In the 2006 study, KRI conducted 1,713 interviews with U.S. consumers to rate 30 companies.

Complete ratings for HGTV can be found in the KRI Analyst Report. To download a copy of the report, please visit https://www.kanbayresearch.com/premium/mykri_analystreport.php?id=51.

For a limited time, KRI is offering a full year’s Premium Subscription (value: $165 US/year) for only $99. To receive a Gift Code, email info@kanbayresearch.com.

About the Kanbay Research Institute
The KRI conducts primary research on an original set of leading indicators that measure competitive advantage. Through our patented research system, we build industry landscape models based on consumer desires covering emotional, functional and economic needs. We then measure how well today’s companies are meeting those desires. We research and analyze 350+ market leading companies on a continual basis, with 20+ million data points collected since 2001 in a standardized way.
For more information, contact (800) 840-5148 (U.S. only) or (703) 788-6751 worldwide, or visit www.kanbayresearch.com.

About Capgemini Group
Capgemini, one of the world’s foremost providers of Consulting, Technology and Outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the “Collaborative Business Experience”. www.capgemini.com.
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Contact Information
Shayda Noblitt
Kanbay Research Institute (KRI)
Email Kanbay Research Institute (KRI)
703-788-6639