(PRLEAP.COM) SAN FRANCISCO and NEW YORK – May 7, 2007 – HandHeld Entertainment™ (NASDAQ: ZVUE,), a global digital entertainment company, today announced that it has been selected by Ckrush Entertainment, a subsidiary of Ckrush, Inc. (OTC BB: CKRH) as the Internet and direct-to-consumer mobile marketing and promotional launch partner for Ckrush’s upcoming feature film, “LiveMansion: The Movie.”

Created by Ckrush as the first feature film produced by an online community, “LiveMansion: The Movie” leverages the expertise, experience and celebrity of existing Hollywood stars and talent with the power and passion of an online community of filmmakers/videographers, actors, directors and film fans. As such, online auteurs and movie buffs alike can submit to Ckrush plot and character ideas, script suggestions and casting recommendations for “LiveMansion: The Movie,” as well as voting on such decisions as the selection of cast members and directors. For example, between July 2006 and March 2007, more than 600,000 votes had been cast online in Ckrush’s Casting Call and Director competition for “LiveMansion: The Movie.”

“We’re doing something that’s never been done before with ‘LiveMansion: The Movie’ – creating the first feature-length film by taking advantage of the power of Web-based communities,” said Jeremy Dallow, president of Ckrush. “We looked at multiple companies as potential launch partners, but in the end we kept coming back to HandHeld Entertainment and its network of Web properties which provides multiple promotional platforms for us. So not only will we benefit by the millions and millions of unique visitors HandHeld delivers across all of its Web sites, but HandHeld’s expanding Web presence in Europe is also uniquely equipped to deliver millions of impressions throughout western Europe.

“On top of this, HandHeld brings an entirely different and exciting promotional platform with its value-priced ZVUE™ personal media player. Moreover, we foresee the opportunity to pre-load ZVUE players with exclusive content about ‘LiveMansion: The Movie’ that will then be channeled through more than 2,000 retail stores nationwide in a DTC mobile advertising campaign that we feel will be very attractive from a marketing standpoint. Finally, in the not-too-distant future HandHeld will begin delivering branded-advertising campaigns to millions of prospective new consumers for Ckrush. Thus, the decision to partner with HandHeld Entertainment was an easy one.”

In addition to advertising campaigns for “LiveMansion: The Movie,” HandHeld Entertainment will also utilize other strategies to promote Ckrush’s feature length film on HandHeld’s Web properties:
• Putfile.com™;
• HolyLemon.com™;
• UnOriginal.co.uk™;
• YourDailyMedia.com™;
• Dorks.com™;
• FunMansion.com™; and
• ZVUE.com™.

“Ckrush has broken new ground in combining social networking and entertainment and we are excited to be working with them,” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “In addition to the power of their vision, great talent is involved with LiveMansion.com – from Spike Lee and John Leguizamo, to such up-and-coming stars as Cara Buono. With young adults making tens of millions of visits to the HandHeld network of Web sites each month, I feel we provide an excellent venue for Ckrush to aggressively and creatively promote ‘LiveMansion: The Movie.’ I also believe that Ckrush will find our Web properties are a great way to foster and build a community of fans as they make the movie and as they prepare for its premiere.”

For the complete release please visit http://www.hheld.com/news/20070507.php