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Captivate Designs Provides Start-Ups and Small Businesses with Big Branding Services to Take Their Businesses to the Next Level

(PRLEAP.COM) Captivate Designs, a New York-based full service media design firm, has launched a subsidiary business, NewMedia Corporate Branding, to address the increasing demand of clients and small businesses who urgently need to establish or improve their corporate images.

“The defining difference between a company that exists and one that thrives is the successful creation and promotion of a brand identity,” says director of business development Nicole McCullum. “NewMedia Corporate Branding is committed to taking small businesses, both online and off, from near obscurity to brand names people remembers and associates with their specific products and services.” “Until now, start-ups and small businesses were faced with two options, affordable low end designs or Madison Avenue branding that they can’t afford”. “NewMedia’s goal is to bridge that gap”; Ms McCullum went on to say.

Promoting a business’s identity, known as “branding,” has become increasingly difficult in this era of Web-based companies, ambitious start-ups and accelerated competition. Getting one’s business known amongst a sea of competitors is a daunting task, most effectively tackled by successful advertising. But advertising works only if a company possesses a brand name people will remember and associate with the products and/or services it provides.

NewMedia Corporate Branding was established for just this ambition. Its workforce is comprised of veteran graphic designers and marketing professionals who understand the importance of creating not only a logo that will invite instant visual recognition, but also a tagline to further promote brand identity. “When you think of Nike you think of more than the trademark Swoosh,” says Ms. McCullum, “you also think ‘Just Do It’. That is effective branding.” NewMedia also provides a host of supporting services including stationery, business cards, postcards, ad layouts, web design and marketing consultation that work in tandem to take a business from an unknown name to a brand name.

“We do more than standard online logo companies because we know through experience that the most effective way to promote customer growth and trust is to establish brand recognition and loyalty,” says Ms. McCullum. “That is our expertise. It sets us apart from the competition, and does the same for our clients.”

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