Analyst Initiates Coverage for Sony Ericsson: KanbayResearch.com

(PRLEAP.COM) Herndon, VA.: The Kanbay Research Institute (KRI), an independent, non-incorporated operating unit of Capgemini, initiated coverage on Sony Ericsson as part of their competitive ratings of the Communications industry. The KRI standardized system measures how well a company is building durable advantage and provides overall and detailed ratings across nine competitive moats by analyzing consumer responses. Sony Ericsson scores a 3M rating in the cost containment moat. A 5M is the most competitive rating possible.

Sony Ericsson has acquired a reputation for being an aspirational brand, similar to BMW; a brand that many consumers would like to own, but are unable to because of the price tag. Despite their reputation for capturing a niche market in advanced-model phones, our data indicate Sony Ericsson has achieved no competitive advantage. Sony Ericsson is included in the KRI’s annual industry study, Communications Demand Today. In the 2006 study, KRI conducted 1,545 interviews with U.S. consumers to rate 31 companies.

Complete ratings for Sony Ericsson can be found in the KRI Analyst Report. To download a copy of the report, please visit https://www.kanbayresearch.com/premium/mykri_analystreport.php?id=206.

For a limited time, KRI is offering a full year’s Premium Subscription (value: $165 US/year) for only $99. To receive a Gift Code, email info@kanbayresearch.com.

About the Kanbay Research Institute
The KRI conducts primary research on an original set of leading indicators that measure competitive advantage. Through our patented research system, we build industry landscape models based on consumer desires covering emotional, functional and economic needs. We then measure how well today’s companies are meeting those desires. We research and analyze 350+ market leading companies on a continual basis, with 20+ million data points collected since 2001 in a standardized way.
For more information, contact (800) 840-5148 (U.S. only) or (703) 788-6751 worldwide, or visit www.kanbayresearch.com.

About Capgemini Group
Capgemini, one of the world’s foremost providers of Consulting, Technology and Outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the “Collaborative Business Experience”. www.capgemini.com.
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