Analyst Initiates Coverage for FOX NEWS (NWS.A): KanbayResearch.com

(PRLEAP.COM) Herndon, VA.: The Kanbay Research Institute (KRI), an independent, non-incorporated operating unit of Capgemini, initiated coverage on FOX NEWS (NWS.A) as part of their competitive ratings of the Media industry. The KRI standardized system measures how well a company is building durable advantage and provides overall and detailed ratings across nine competitive moats by analyzing consumer responses. FOX NEWS scores a strong 4M rating in cost containment moat. A 5M is the most competitive rating possible.

Like other news channels in our survey, Fox News earns a moat in cost containment for their ability to leverage the resources of their parent company (News Corp.) to broadcast news all over the world at a price consumers find fair. Additionally, Fox News has an emerging competitive advantage in routine reliance, reflecting the channel’s unique appeal to news junkies. FOX NEWS is included in the KRI’s annual industry study, Media Demand Today. In the 2006 study, KRI conducted 1,713 interviews with U.S. consumers to rate 30 companies.

Complete ratings for FOX NEWS can be found in the KRI Analyst Report. To download a copy of the report, please visit https://www.kanbayresearch.com/premium/mykri_analystreport.php?id=80.

For a limited time, KRI is offering a full year’s Premium Subscription (value: $165 US/year) for only $99. To receive a Gift Code, email info@kanbayresearch.com.

About the Kanbay Research Institute
The KRI conducts primary research on an original set of leading indicators that measure competitive advantage. Through our patented research system, we build industry landscape models based on consumer desires covering emotional, functional and economic needs. We then measure how well today’s companies are meeting those desires. We research and analyze 350+ market leading companies on a continual basis, with 20+ million data points collected since 2001 in a standardized way. For more information, contact (800) 840-5148 (U.S. only) or (703) 788-6751 worldwide, or visit www.kanbayresearch.com.

About Capgemini Group
Capgemini, one of the world’s foremost providers of Consulting, Technology and Outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, called the "Collaborative Business Experience". www.capgemini.com.

###

PR Leap is a service of Condesa, Inc. © 2009 All Rights Reserved. Use of our service is governed by our Privacy Policy and Terms of Service.
Issuers of news releases are solely responsible for the accuracy of their content. Copyright / IP Policy