Intellecta Srl contributes content to the first Marketing Forum in Bulgaria

Sofia, Bulgaria – Christina Vlahova of Intellecta Srl – Strategic Marketing consultancy, will be presenting at the first Marketing Forum in Bulgaria. The topic of the Forum is Marketing Innovation. Christina Vlahova’s presentation will focus on “Innovative Ways to build Consumer Loyalty”. The aim of the Forum is to become a venue for all marketing specialists in Bulgaria, as well as in the region. That is why to participate as Key Note speakers Sergio Zyman (founder of Zyman Group), Larry Hochman (Business futurist) and Guy Kawasaki (managing director of Garage Technology Ventures) have been invited. The event is tkaing place on May 31st in the National Theatre in Sofia – the capital of Bulgaria.

Christina Vlahova is an Innovative marketing strategist on the use of the new media, applying the most successful strategies from the traditional marketing. At present she is concentrating on how small and medium businesses can best market themselves via the Internet and utilizing the new media.

“During the forum we will be asking a lot of questions and will be accumulating together a lot of ideas” – says Christina Vlahova “We will look at time from the point of view of an investment, a scarce resource, which our consumers are becoming very careful where they invest it in. We will also try to understand if our consumers are faster than we are as marketers on mastering everything new technology has to offer. And we will challenge our own views on the efficiency of traditional media vs. new media and the new metrics it offers. ”

Christina Vlahova is the founder of “Intellecta Srl” and she brings in 13 years of marketing experience in some of the best multinational companies. She has worked as marketing manager for Coca-Cola in Bulgaria and as marketing director for corporations in Austria and Italy.

Making the Forum a high-standing venue of regional marketing importance, the organizers from Capital business weekly have invited as Key Notes speakers – world renown marketing specialists such as Sergio Zyman, Larry Hochman and Guy Kawasaki.

Sergio Zyman is the author of four controversial books among which “The End of Marketing as we know it”. He is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company.

Larry Hochman is one of Europe's best known and most sought after speakers on change. He is a globally recognized expert on the future trends of customer service, values, people and culture. He was named European Business Speaker of the Year in 2001.

Guy Kawasaki is the author of The Art of the Start, the managing director of Garage Technology Ventures and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy’s presentation at the Forum will be done live via a video conference from the US.

Capital newspaper is the leading business weekly in Bulgaria. The newspaper was launched in 1993. And has always supported the principles of quality journalism, ethical standards and responsibility towards the readers. Since its creation Capital has always dedicated two pages from its content on the topics of media, marketing and advertising.

For more information on the topics to be presented by Christina Vlahova at the Forum do visit the Intellecta blog at intellectasrl.wordpress.com or visit www.intellectasrl.com . For additional information on the Marketing Forum visit www.miforum.eu