THE WEATHER CHANNEL INTERACTIVE PROVIDES TOOLS TO KEEP USERS INFORMED DURING HURRICANE SEASON

ATLANTA, June 2, 2007 – As hurricane season begins, The Weather Channel Interactive is rolling out an enhanced slate of tools, available around the clock on weather.com and the mobile web, to help users stay informed. Hurricane Central on weather.com (www.weather.com/hurricanecentral) features the latest news and information on tropical systems including an interactive hurricane tracker map along with a variety of content ranging from hurricane preparation tips to historical data on past storms.

Hurricane Central is always available, and during a severe tropical storm or hurricane the section will take center stage, presented at the top of the weather.com homepage. Some of its features include:
• Hurricane Tracker Map - an interactive map that allows users to follow the track of tropical depressions, tropical storms and hurricanes. Users can access conditions from multiple points along the path of the storm to see vital information about its strength and movement.
• “Inside Hurricanes” section – in-depth information about hurricane history, formation, impacts, how they are named, as well as interactive video showing what the winds of a hurricane feel like and more.
• WeatherREADY – hurricane preparedness information and links to valuable, timely content that keeps users alerted and informed.

In its video gallery, weather.com will also offer programming focusing on essential hurricane safety tips, such as how to protect your pets in emergencies, along with Hurricane Minutes from The Weather Channel Network that present 60 seconds of intriguing facts about hurricanes. For example, how hurricanes are named and how hurricanes move. Also, users can submit their hurricane video footage and share personal storm stories.

For users looking for the latest hurricane information when they are away from their PC, The Weather Channel Interactive offers comprehensive hurricane data on the Mobile Web. By visiting weather.com on their mobile phone or PDA browser, users can access the latest updated storm conditions including maps detailing the path of the storm. In addition, mobile video subscribers can receive hurricane safety tips from expert Dr. Steve Lyons, as well as download Hurricane Minutes and video clips from the hit TV shows It Could Happen Tomorrow and Storm Stories.

About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.