WhitePaperSource.com Launches World’s First White Paper Writing and Marketing Portal

May 18, 2005 (PRLEAP.COM) Technology News
San Diego, California – May 18, 2005 – Acclaimed technology writer Michael A. Stelzner, author of the popular “How to Write a White Paper” and founder of the WhitePaperSource Newsletter, has launched WhitePaperSource.com, the Internet's only website solely dedicated to bringing writers and marketing professionals together to discuss, share and learn how to best leverage the power of white papers.

Located at http://www.whitepapersource.com, the site features an active community of the world's leading white paper authors and marketing professionals. The thousands of ongoing discussions include topics related to writing white papers, prospering as an independent writer, white paper advertising and successful lead generation methods.

"White papers have become silver bullets for generating quality leads, especially among technology businesses. The challenge has always been finding a place where writers and marketers could come together to exchange ideas and keep up with the latest industry trends," explained Michael Stelzner, founder of WhitePaperSource.com, "Our site boasts more than a dozen active discussion forums and is host to many of the world's most notable white paper and marketing experts.”

WhitePaperSource.com includes innovative articles on writing and marketing white papers, in-depth marketing syndication reviews, expert interviews, a content-rich newsletter with nearly 10,000 subscribers, industry news, resources for writing white papers and a referral network of established white paper writers.

Bitpipe’s 2005 IT Marketing Trends Study revealed that 85% of technology marketing professionals acknowledge that white papers are important tools for generating leads. White papers have become powerful marketing tools used to introduce technology innovations and help key decision-makers justify implementing solutions.

KnowledgeStorm vice president of marketing, Laurie Hood, stated, "While white papers play a key role in the sales process by informing and educating readers, they can be a marketer's biggest challenge. WhitePaperSource.com is a great resource for a marketer who is embarking on a first paper or who needs a refresher in the key points."

With its notable roster of forum moderators and contributors, the site is dedicated to capturing and covering all the latest developments in this vital industry sector.

"Prior to this in-depth resource, a marketing professional really had no place to turn for learning more about the benefits of white paper marketing. Luckily, WhitePaperSource.com has come to the table with a compelling resource for all marketers to share, learn and participate in active discussions,” explained David Fortino, vice president of audience development for NetLine Corporation.

About WhitePaperSource.com

WhitePaperSource.com is the first and only independent website dedicated to all white paper topics. Specializing in educational content on writing and marketing white papers, WhitePaperSource.com is a central source for advertising and syndication reviews and white paper writing techniques.

Additional information can be found at http://www.whitepapersource.com or by contacting Mike Stelzner at editor@whitepapersource.com or 858-748-7800 x201.