DataArt Completes IT Enhancements for 100 Women in Hedge Funds

New York, New York. June 2007. - DataArt has completed an upgrade of 100 Women in Hedge Funds’ email system which permits automation and customization of email communication to 100 Women in Hedge Funds’ growing membership base. The new system optimizes the functionality of existing mailing and communication structures, making the sophisticated workings of the database manageable and user friendly.

100 Women in Hedge Funds partnered with DataArt to update and automate the existing email system, which was no longer capable of efficiently managing communications to the organization’s 6000 global members. The new system allows for scheduling and sending of HTML-formatted e-mails at selected times and dates to members grouped by region, functional areas or interest. DataArt has also developed customizable e-mail lists and an online shared calendar.

“As 100 Women in Hedge Funds grows, we need to rely more heavily on technology-based solutions for appropriate and efficient communications. Partnering with DataArt to upgrade our email system was the first step to improve targeted communication to our 6,000 members,” said Amanda Pullinger, Executive Director of 100 Women in Hedge Funds.

“For a decade, DataArt has been helping leading financial institutions and financial technology firms eliminate technology execution risks and streamline their business communication processes,” said Vica Vinogradova, Vice President of Corporate Communications at DataArt and a member of 100 Women in Hedge Funds. “We are happy to have been of assistance to 100 Women in Hedge Funds in their efforts to strengthen their membership communications infrastructure.”

100 Women in Hedge Funds serves over 6,000 alternative investment management investors and practitioners through unique educational, professional development, networking and philanthropic initiatives. Since its first session in 2002, 100 Women in Hedge Funds has hosted more than 100 events globally, connected more than 150 senior women through their Peer Advisory Councils and raised in excess of $10 million for philanthropic causes in the areas of women's health, education and mentoring.


Media Contact:
Vica Vinogradova
vica@dataart.com
212-378-4108 x.14

About DataArt: www.dataart.com
DataArt is a high-end custom software development company with industry-specific expertise in financial technology, telecom and media sectors. The company specializes in enterprise application development, system integration and business automation tools. Headquartered in New York City, DataArt runs state-of-the-art R&D centers in St. Petersburg and Voronezh, Russia, and maintains offices throughout the U.S. and in London, UK. In 2006-2007, DataArt was named one of the world’s top emerging outsourcing providers by BusinessWeek, CMP’s Global Services 100 and International Association of Outsourcing Professionals.

About 100 Women in Hedge Funds (www.100womeninhedgefunds.org)
100 Women in Hedge Funds serves over 6,000 alternative investment management investors and practitioners through unique educational, professional development, networking and philanthropic initiatives. Since its first session in 2002, 100 Women in Hedge Funds has hosted more than 100 events globally, connected more than 150 senior women through their Peer Advisory Councils and raised in excess of $10 million for philanthropic causes in the areas of women's health, education and mentoring.