400 Reasons to get it right: By Arts Editor Pamela Faye

Catering to delivering the wisdom of learned experience through promotion, “Book Marketing from A-Z” has just been released from Infinity Publishing New York. Offering first-hand knowledge, Francine Silverman’s “Book Marketing from A-Z” is one of the few marketing books walking straight from the incessant lives of authors with know-how in the industry.

A compiled strategy for promotion, from 300 published authors, spanning from New York to Australia, the UK and Canada, authors share with future creative writers 400 reasons why they need to ‘get it right’ when it comes to the promotion of newly released novels.

Rolling Seas Reviewer, Daniel Stapleton, had this to say about the invaluable promotions book for creative writers who struggle with marketing for the publishing world. “—‘I have not failed in my attempt I have simply learned another way how not to do it.’ A wise man when asked, why would he persist in trying something when he failed 400 times and only succeeded once, replied, ‘I did not fail 400 times, I learned 400 ways on how not to do it.” This is the basic strategy behind Francine Silverman’s Book Marketing from A-Z.”

Daniel said, “There are so many creative people who are held down by their own inabilities to promote, not only their books but themselves as well. “Book Marketing from A-Z” shows the successes, and pitfalls, of authors from around the world, and give fledgling authors choices on what may work for them in their attempt to create a path to become not on published but also celebrated authors.”

The publishing industry ‘calls the shots’ where authors input into the promotion of their own novels are concerned. The reality relating to the expectations of authors to promote soon emerges from deep within the depths of contracts—along with the unspoken words creative writers seldom hear before they become published authors. Shock from the ongoing cost of promotion, hardly ever keeps pace with the percentage authors receive as royalty payments from publishers once a novel has been released, unless that novel becomes a “Best Seller”.

A new era of learning has become crucial for authors; “Book Marketing from A-Z” gives, not only authors, but potential creative writers, an inside look into what will work for promotion, what will save them time and money, while walking the path of marketing for the publishing industry of the 21st Century.

Submitted By

Pamela Faye
Arts Editor

Rolling Seas Promotions Pty Ltd.
P.O. Box 262
Fulham Gardens
Adelaide 5024
SA. Australia
Ph: 61 438 757 138
pamela@rollingseas.com.au