OLE MISS MOM LAUNCHES ONLINE RESOURCE FOR BEDDING AND TEXTILES TO CREATE THE PERFECT DORM ROOM

June 12, 2007 (PRLEAP.COM) Business News
JUNE 13, 2007 - ATLANTA, GA—Woodhouse Collection is pleased to announce the launch of www.WoodhouseCollection.com, an online bedding and textile resource for creating the perfect dorm room—just in time for back-to-school 2007. Geared toward young people venturing off to college dorms, four introductory, ready-to-ship collections include fun, fresh colors and coordinating vibrant patterns comprising ready-to-install ensembles of American-made bedding in twin, twin extra-long and full sizes. With 16 pieces in the ready-to-ship twin package and 21 pieces in the full-size package, these collections offer everything needed for a fabulous looking bed, and a restful nights’ sleep. Prices begin at $1450 for one standard, twin ensemble. Additional collections and custom pieces are available in the made-to-order department of the site.

The Woodhouse Collection Story - In the summer of 2006, Atlantan Woody Yeomans, the founder and creative mastermind behind the new Woodhouse Collection was preparing her daughter to be a freshman at the University of Mississippi. “I was helping Taylor get ready to move into her first dorm room, and of course, she wanted to have the ‘perfect room,’” Yeomans reflects.

With a roommate living in New Orleans, it just wasn’t that easy to coordinate how the two would decorate their dorm room. Yeomans, a former advertising sales executive says, “I would come home in the evening and we’d be rushing out to find something that her roommate had found in Louisiana. I was absolutely shocked at the trouble we had finding so many of the same things that Taylor’s roommate had purchased—and from national chain stores to boot. So I was running all over Atlanta not able to find what they had in New Orleans—especially in a twin extra-long size. I didn’t even know what that was! It was very frustrating and exhausting.”

Once the girls got to school, they realized that many others in their dormitory had the same problem, and the idea for Woodhouse Collection was born.

Woodhouse Collection puts the fun back into planning for the perfect dorm room, and capitalizes on the college sets’ Internet savvy. Shopping is easy for roommates who may be across the country from each other, but want the room of their dreams.

When Yeomans began thinking about the ideal offerings in the initial collections, she decided on vibrant colors and pretty prints, “But nothing too juvenile. There is so much out there now for younger children, and adults, but nothing that truly caters to this young adult group,” she says. Among other fresh inspirations, Woodhouse Collection’s advisory board is made up of young women residing on the eighth floor of Crosby Hall at the University of Mississippi!


Woodhouse Collection
Telephone: 770-650-7399
Email: customerservice@woodhousecollection.com
www.woodhousecollection.com


Photography is available to accompany publication.