(PRLEAP.COM) (Sofia, Bulgaria and London, England) – Lessno.com, a new discount airfare website, today announced a distribution partnership with Kelkoo, a wholly-owned subsidiary of Yahoo! and a part of the Yahoo! Travel network. The partnership will enable Kelkoo users in the United Kingdom to access the lowest airfares to Eastern Europe, Japan and other destinations in Asia through Lessno.com.

As an affiliate of Kelkoo’s, Lessno.com will improve the economics of its business by driving increased traffic to its website. Kelkoo is Europe’s largest e-commerce website after Amazon and Ebay and the largest e-commerce advertising platform both in the UK and Europe. According to Hitwise, the leading online competitive intelligence service, Kelkoo is the UK’s favorite shopping comparison site and has been for more than four years.

Lessno.com was founded in April 2006, to address the void left by the disappearance of the neighborhood travel agent. With some of the best minds in business driving the company, the company has already been able to foster partnerships with the world’s best discount airlines, include 75 low cost airlines in Europe. Lessno.com has expanded from its original office in New York, New York, to offices in Philadelphia, Pennsylvania, and Sofia, Bulgaria.

"Lessno.com is dedicated to providing fare fairs to business and leisure travelers by treating them as a personal travel agent would," said Stanley Goyshev, co-founder of Lessno.com. "Our partnership with an innovator like Kelkoo provides a low-cost distribution channel that enables us to reach our customers in a new way and better serve them. We look forward to a long and mutually prosperous relationship."

"As an independent discount travel website, Lessno.com is clearly dedicated to serving each of its customers personally," said Tim Frankcom, European General Manager of Yahoo! Travel. "Customers come to Kelkoo for great prices and wealth of options. Lessno.com helps us deliver on that promise to our customers by giving them the best prices available to Eastern Europe and parts of Asia.”

Lessno.com is also currently testing a partnership with Yahoo! Farechase in the United States.

About Kelkoo
Kelkoo is a one-stop shopping service, which helps shoppers to find, research and buy products online with confidence. The company provides shoppers with essential tools to compare prices and product features in seconds. Kelkoo was founded in 2000, following mergers with Zoomit, Dondecomprar and Shopgenie. Within two years of launching, Kelkoo became Europe’s largest e-commerce website after Amazon and Ebay and the largest e-commerce advertising platform both in the UK and Europe. In April 2004, Kelkoo was acquired by Yahoo! Inc and is now a wholly owned subsidiary. Kelkoo now operates in 10 European countries and receives over 8.5 million unique users monthly (over 3 million in the UK) from users across Europe. For more information, visit www.kelkoo.co.uk.

About Lessno.com
Lessno.com is a joint venture of the Smart Travel Network and EZsearch. The company was founded as an independent discount travel website to offer fair fares to travelers. The experience of Smart Travel allows the company to negotiate special discounts directly with a number of airline partners and offer unbeatable airfares to the most loyal customers. The proprietary search technology of EZsearch makes finding these airfares fast and simple and saves customers time and money. For more information on Lessno.com, visit our website at www.lessno.com.

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