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BookSwim Rents Unlimited Books, Now Less Than $20

(PRLEAP.COM) MONROE, NJ- June 27, 2007- BookSwim.com, online book rental club, has announced comprehensive reductions in their monthly membership book rental prices. The subscription service, which lends readers paperbacks and hardcovers through the mail, opened its doors only 2 months ago to the reading public. The plans, ranging from three books at-a-time for light readers all the way to eleven books at a time for heavy readers and families, have shed a new light on a new delivery method for the centuries-old book medium.

With BookSwim’s price drop, book rental is now more affordable and reflects the true nature of consumers saving money by renting over buying.
“The cost has gotten out of hand, especially when you might not always desire ownership,” explained George Burke, Chief Marketing Officer. “Book price shouldn’t even be a factor for people who love books. The whole purpose of BookSwim is to help avid readers save money on all their favorite authors: J. K. Rowling, James Patterson, and Jodi Picoult, just to name a few.”
BookSwim’s intro plan has dropped to $19.99 per month, offering 3 books-at-a-time, limited only by how fast one can read. Renting books with BookSwim includes free back-and-forth shipping, no late fees, and a selection from a 150,000-title book rental catalog.

“Walk into any bookstore,” says Burke. “When the average bestseller costs over $20, why spend that cash for a single book when you can read at least four or five for the same price. We’ve lowered the price to show readers that the books they find on the shelves at their local bookseller can be obtained much more cheaply and efficiently when ordered through BookSwim.com. It boils down to this: the average Swimmer only pays $1 or $2 to read titles like ”A Thousand Splendid Suns” or ”The Secret” when it would cost book buyers $25 to own it.”

The decrease was made possible through better inventory efficiency and constant streamlining of fulfillment processes. Shamoon Siddiqui, Chief Operating Officer, announces “We’ve made great strides from where we started 2 months ago. We’ve spent our opening months in Beta mode collecting data on reading habits and continually improving our book lending operations. At $19.99 we can attract many new subscribers… now that we have the infrastructure to support them.”

“The queue you build saves us cost by letting us know what you’d like to read and when; especially for families,” explains Siddiqui. “This means a member who requested ”The Good Guy”, “Lean Mean Thirteen 13 “ for herself and ”Dora the Explorer” and “A Dog Came, Too“ for her kids can rest assured those titles will be stocked and ready for the next shipment.”

“We’re really changing the way people read,” added Burke. “And lowering our membership fees will hopefully encourage people interested in renting books the ability to, um… dive right in.”

ABOUT BOOKSWIM CORPORATION
BookSwim.com, established June 2006, is the first full-service membership-based online paperback and hardcover book rental library club allowing subscribers to rent books shipped directly to their door with no late fees and free shipping. The company is based in Monroe Township, NJ but offers book rental service nationwide ranging from hardcover new release novels to classics, nonfiction bestsellers to children’s books. Book club subscription plans range from under $20 to $35 per month and allow up to 11 books borrowed out at a time and returned in a pre-paid bag, but members are given the option to buy.

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