Industry Competition Paving The Way For A New Generation Of E-Commerce

Kaunas, Lithuania 30 June 2007 - - Competing developers of e-commerce software applications are becoming engaged in a process of benchmarking and surpassing in their perpetual attempts to release more secure, user friendly applications. According to a recent industry study, e-commerce ( http://www.smart-shop.com ) technology is moving at a rapid speed requiring absolute focus and dedication to innovation and product development in order to remain competitive. As consumers require more from their e-commerce applications, so the developers are required to step up to the mark to accept the challenge.

Gone are the days of mere payment gateways, allowing consumers to enter the details and leaving the rest up to the business – the industry now demands a more comprehensive and advanced style of e-commerce ( http://www.smart-shop.com ) application that considers secure payment options in addition to search engine optimisation properties, product display/inventory layout, stock control and advanced statistics engines. With every new release, fierce competition is occurring between developers looking to introduce the next generation of e-commerce software for their customers. In such a competitive environment, it is the consumer that benefits as businesses find e-commerce applications becoming more and more user friendly and adaptable to their needs and requirements.

Of critical importance in the industry is the issue of security, and with so much riding on preventing fraud and theft, it is an essential factor in the design of any e-commerce application. Thankfully, industry studies and user reports suggest that more is being done to tackle the rising tide of fraud online, with e-commerce solutions acting as the first line of defense. In recent months the industry has also focused its attention on improving back-end usability, a side of e-commerce that is of as much significance as the front-end in ensuring a smooth transaction for all parties involved. With the increasing sense of competition, e-commerce is becoming more and more challenging for developers whilst becoming more and more feature-intensive for the customers relying on its integration within their online business model.

Andrius Zabulionis of Smart-Shop.com ( http://www.smart-shop.com ) a leading e-commerce software solution, suggests that industry competition is improving the quality of e-commerce for all concerned. "[E-commerce] needs to go beyond the traditional approach, that is simply storing product, inventory and purchase data. At Smart-Shop, we are combining cutting-edge search engine optimization with our feature-rich environment to drive for our customers, with a focus on our product development and product initiative. In order to keep competitive in the industry, it is imperative that an e-commerce solution is more than just a two-dimensional add-on: it needs to be an important part of the website it services."

With developing search engine technology, e-commerce is increasingly becoming an issue of search engine amenability, as well as pure functionality.

About

Smart-Shop.com ( http://www.smart-shop.com ) are a comprehensive online shopping solution, providing integrated online e-commerce management applications for clients of all sizes. Aside from their flagship e-commerce application, Smart-Shop.com also provide a range of other online developmental services for a vast clientele of international renown.

Contact:

Andrius Zabulionis
Smart Shop Softwares
Neries k. 16,
Kaunas, Lithuania

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