The Bad Boy Beverage Company Has Launched A Low-Price Energy Drink To Challenge Red Bull GmbH

The Bad Boy Beverage Company, announced today the official re-launch of its premium line of vitamin fortified energy drinks called Bong
Water® Energized Soft Drinks. With a natural energy level more than two and a half
times higher than that of a Red Bull Energy Drink, it's no wonder Bong Water is fast
becoming the c-store energy drink of choice. What's more, along with all the vitamins and
other nutraceuticals, they put in Bong Water, yet it still has about the same buzz
[caffeine] as a regular cup of Starbucks coffee. Bong Water will give you a quick energy
boost and increase your alertness, but it won't give you the "jitters" or set your teeth on
edge, and it lets you down smooth and easy, no hypoglycemic blood sugar drop that
leaves you feeling brain dead or exhausted.

In addition to its maximum energy formulation, Bong Water's cool retro flavors: Purple
Haze, Green Dreams, Rasta Cherry and Doo Whut?, overcome the current negative of
most energy drinks; their medicine-like taste. And, unlike other energy drinks in dinky
little cans, Bong Water delivers more bang for your buck at $1.39 to 1.69 at retail in its
stylish 16.9 ounce PET bottle wrapped in attractive, eye-catching, and vibrantly colored
labels that will let everyone know that you're not drinking 'the usual' ho-hum soda or a
me-too knock off energy drink.

In the faded hippie tradition of Ben & Jerry's, the Vermont-based ice cream maker,
founded back in '78 in a renovated gas station by childhood friends Ben Cohen and Jerry
Greenfield, Bad Boy founders Mike Holley and Toby McBride hope to turn their Bong
Water pipe dream into a profitable reality like Ben & Jerry's nostalgic tribute to guitarist
Jerry Garcia, the freewheeling, tie-dye wearing lead singer of "The Grateful Dead" with
their ever popular Cherry Garcia Ice Cream.

Mike and Toby have a combined total of over 30 year's beverage industry experience.
They have managed major brands such as SoBe and AriZona Iced Tea. In early 2004, they
purchased the Bong Water brand from Real Things Distributing. Since that time, they
have re-formulated all of the flavors with leading flavor guru Ira Scott of XETEX
Beverage Group. "We are not promoting any form of illegal drug or alcohol usage or
abuse." explains Bad Boy Beverage President; Toby McBride. "We are just promoting
having fun, enjoying life, and staying in control and lucid while spoofing the 'high time's'
the 60's & 70's with our legal, healthier high of the new millennium!" said McBride.

"With an authentic product from a taste, ingredients and nutraceutical standpoint, Bong
Water is expected to attract consumers away from popular energy drinks like Red Bull
and Rock Star," says Richard H. Davis, President of Beverage Marketing USA, Inc., "The
start-up company has even captured the attention and investments from Silicon Valley
and the boutique venture-capital firm Growth Capital Group and entrepreneur Gary
Nelson, the main driving force behind the 1960s retro-style brand of beverages." says
Davis.

CONTACT:

Bad Boy Beverage Company
Toby McBride, 1-888-465-BONG (2664)
Toby@bongwaterdrinks.com
http://www.bongwaterdrinks.com

PHOTO URL: http://community-2.webtv.net/msn.com/beverlyhillsnews/news59