Google Dominates Top Video Sites - US Broadband Penetration Grows to 83.2% Among Active Internet Users - July 2007 Bandwidth Report

(PRLEAP.COM) http://www.websiteoptimization.com/ is announcing today that Google’s YouTube leads all video sites in unique users, stickiness, and growth over the past year. Combining YouTube with Google Video, Google dominates the top video sharing sites, with over 4.4 times the users as its nearest competitor. Despite accounting for a small fraction of the files on the Internet, web videos from YouTube alone account for more than 10% of the traffic. That is why video optimization is important for web site performance and saving bandwidth. Broadband penetration among active Internet users grew to 83.23% in US homes in June, up 1.05 percentage points from 82.18% in May 2007.

Top Ten Video Sites

With its acquisition of YouTube, Google now dominates the top ten video sharing sites (see Figure 1). YouTube tops the list with 51,378,000 unique users as of June 2007, and is growing at over 270% over the past year. Google video came in second with 17,759,000 unique users. AOL Video came in third with 15,687,000 users, Yahoo Video was a close fourth at 15,473,000 users, and Myspace a close fifth at 15,281,000 users.

1) YouTube
2) Google Video
3) AOL Video
4) Yahoo! Video
5) vids.myspace.com
6) MSN Video
7) Metacafe
8) Break.com
9) Veoh
10) iFILM

Top Ten Video Sites by Time Spent Online

YouTube led the top ten video sites with time spent online by a wide margin. The average user of YouTube spent over 43 minutes on the site in the last month (see Figure 2). Myspace came in second at 13 minutes 46 seconds per user. AOL Video came in third in time online at 10 minutes 48 seconds. Veoh came in a close fourth at 10 minutes 31 seconds. Break.com came in fifth in time online at 8 minutes 35 seconds. (see Figure 2: Top Ten Video Sites by Time Spent Online - June 2007)

Home Connectivity in the US

US broadband penetration grew to 83.23% among active Internet users in June 2007. Narrowband users connecting at 56Kbps or less now make up 16.77% of active Internet users, down 1.05 percentage points from 17.82% in May 2007 (see Figure 3). http://www.websiteoptimization.com/bw/0707/

Broadband Growth Trends in the US

In June 2007, broadband penetration in US homes grew 1.05 percentage points to 83.23% up from 82.18% in May. This increase of 1.05 points is above the average increase in broadband of 0.75 points per month over the last six months (see Figure 4). http://www.websiteoptimization.com/bw/0707/

Work Connectivity
As of June 2007, 94.05% of US workers connected to the Internet with broadband, up 0.06 percentage points from the 93.99% share in May. At work 5.95% connect at 56Kbps or less (see Figure 5). http://www.websiteoptimization.com/bw/0707/

Further Reading:

Google to Acquire YouTube for $1.65 Billion in Stock
http://www.google.com/press/pressrel/google_youtube.html
Google’s announcement of its acquisition of the video sharing site YouTube. Oct. 9, 2006.

Nielsen//NetRatings
http://www.netratings.com/
Provided the video sharing site and US broadband penetration data for active Internet users for the Bandwidth Report.

Web Video Optimization Tips
http://www.websiteoptimization.com/speed/video/
Learn some best practices for capturing and optimizing videos for the Web. Shows how to use QuickTime Pro and Episode Pro. YouTube leads all video sites with year-over-year growth at 271% over the past year.

For the full “July 2007 Bandwidth Report” visit http://www.websiteoptimization.com/bw/0707/

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About The Bandwidth Report

The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month’s bandwidth report offers the latest statistics in Internet connectivity and broadband trends, including:

* Home Connectivity in the US
* Broadband Growth in the US
* Work Connectivity
* Broadband Trends in the US, Canada, and other countries

About http://www.websiteoptimization.com/

Don’t Make Me Wait! The new book titled "Speed Up Your Site – Web Site Optimization" by Andy King, and the companion web site are about designing "speedy" web sites with techniques that…

* Cut file size and download times in half
* Speed up site load time to satisfy customers
* Engage users with fast response times and flow stimulus
* Increase usability, boost profits, and slash bandwidth costs
* Improve search engine rankings and web page conversions

Andy King is also the founder of WebReference.com and JavaScript.com, both award-winning developer sites from internet.com. Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet. While he was Managing Editor of WebReference.com and JavaScript.com, Andy became the "Usability Czar" at internet.com, where he optimized the speed and usability of their sites. In addition to his consulting work, he continues to write the monthly Bandwidth Report and the “Speed Tweak of the Week” for www.websiteoptimization.com.

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