#1 Affiliate Program—ClubMom Teams Up With UnsubCentral

ClubMom, Inc. (www.clubmom.com), the free national membership organization for moms and #1 affiliate program in June 2004,* today announced that its affiliate program will be utilizing the Affiliate Manager bonded email suppression service from UnsubCentral, Inc. (www.unsubcentral.com) to enable ClubMom affiliates to promote ClubMom in compliance with the CAN-SPAM Act.

Under the CAN-SPAM Act, advertisers utilizing email to distribute commercial messages are now obligated to manage unsubscribe requirements across all affiliates and sales channels. This is a potentially daunting task requiring security and data-privacy safeguards for creating a centralized suppression list, providing suppression lists to affiliates, and updating suppression lists with new opt-out requests.

The UnsubCentral Affiliate Manager™, a suppression service ensuring CAN-SPAM compliance while protecting data privacy policies, will be powering the ClubMom affiliate email suppression list utility. UnsubCentral is the only suppression management service provider to offer a solution that safely and securely integrates all commercial email channels, ensuring corporate-wide CAN-SPAM compliance.

"Under CAN-SPAM, advertisers are now responsible for creating a centralized suppression list, providing suppression lists to affiliates, and updating suppression lists with new opt-out requests—while maintaining data privacy and security,' said Joshua Baer, interim CEO and founder of UnsubCentral. "We're seeing rapid adoption of our suppression solutions across a variety of channels as more affiliate marketers and large enterprises are educated about their responsibility and cost effective solutions like UnsubCentral. We're delighted to see ClubMom take a leadership role by partnering with UnsubCentral for CAN-SPAM compliance.'

According to a recent poll of affiliate managers on the AffiliateManager.net Forum, only 11% were working with a third party to manage list suppression to comply with CAN-SPAM.

"It is surprising that more affiliate managers and their respective affiliate programs have yet to partner with an expert in order to ensure compliance with the CAN-SPAM Act. There are large brands in the affiliate marketing space that are recklessly allowing their affiliates to send solo emails on behalf of the company, or simply emailing around excel files full of email addresses - and they are playing with fire,' said Shawn Collins, affiliate manager of ClubMom.

According to Collins, "ClubMom has not allowed affiliates to send solo email since CAN-SPAM came into effect on January 1, 2004. As we researched the options for email suppression solutions, and surveyed our affiliates, UnsubCentral emerged as the clear choice that allowed us to safely continue our highly effective affiliate email marketing program.'

More information about ClubMom's Affiliate Program can be found at: http://www.clubmomaffiliates.com/

About ClubMom
ClubMom ® (created and administered by CMI Marketing, Inc.) is a FREE national membership organization, with more than a million members, that recognizes rewards and celebrates moms for what they do every day, by offering rewards and savings from America's best companies, ways to save time, meet other moms, and get mom's voice heard.

ClubMom was established by Meredith Vieira, moderator of the popular daytime talk show "The View,' actor and social activist Andrew Shue, entrepreneur and ClubMom Chief Executive Officer, Michael Sanchez, among others. Investors include Highland Capital Partners and Draper Fisher Jurvetson. Board members include Shelly Lazarus, Chairman and CEO of Ogilvy & Mather, and Sara Levinson, President of the Women's Group at Rodale Publishing, and former President of NFL Properties and MTV-Music Group.

About UnsubCentral
UnsubCentral, Inc. is a CAN-SPAM compliance service provider and SKYLIST incubator company. The Austin, Texas-based corporation offers email suppression solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with IronPort and reviewed by TRUSTe, the centralized platform ensures clients comply with CAN-SPAM and data privacy requirements. For more information, please visit www.unsubcentral.com.


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