Springboard Research Releases its “Top Ten Trends in Enterprise IT” Webcast

Springboard Research, a leading innovator in the IT Market Research industry, today announced that is has released its latest Webcast detailing the “Top Ten Trends in Enterprise IT” that technology vendors can expect to see in the next 12 to 18 months.

The predictions (in-depth coverage of each prediction is provided in the Webcast) are:

1. Consumer technology will influence Enterprise IT
2. Web 2.0 hype to continue
3. Software-as-a-Service (SaaS) to become broadly accepted
4. Wireless Internet will drive Enterprise Mobility solutions
5. Service-oriented architecture (SOA) to become mainstream in Enterprise IT
6. Green IT will become important
7. Open Source will be broadly accepted to become business as usual
8. Strong Business Intelligence demand will lead to real-time analytics
9. IT for emerging markets will flow back to the developed world
10. Indian IT firms will make bold acquisitions

“Vendors are entering an interesting era with rampant collaboration and competition and these trends and technologies are helping to drive this,” said Bob Hayward, Vice President- Research for Springboard Research and the presenter of the “Top Ten Trends in Enterprise IT” Webcast. “These trends involve accessing, distributing, leveraging, and using information in new ways and that is creating revenue opportunities for vendors that are innovating with their customers,” Hayward added.

“Another macro trend we are seeing is that technology is moving more out of the sole domain of the technology department and is being democratized, with other parts of the business having the ability to make technology decisions,” explained Hayward. “Trends like consumer technology’s increasing influence, Software-as-a-Service, mobility, and Green IT are in demand from outside the IT department, which is creating opportunities for IT vendors to sell to business users, and broaden their marketing and sales approaches to more prospects than just the CIO.”

Springboard’s IT Trends Predictions Webcasts are focused on helping IT vendors and organizations gain a better understanding of the trends that can affect their organizations in the next 12 to 18 months. While not all-inclusive, our prediction reports focus on the ten leading trends that we feel will impact all industries and regions, and will require some level of awareness, understanding, and response by planners and managers.

About Springboard Research


Springboard Research’s core values are value, integrity and insight. Led by a team of dynamic industry experts, Springboard Research provides its customers with high value IT market research that helps them identify new market opportunities, growth engines and innovative ways to go to market. As a result, Springboard’s clients lead rather than follow market trends. Not bound by legacy, Springboard’s cutting-edge research model leverages its offshore research centers, the Internet, and an increased use of technology as engines of innovation to deliver unique research value. Provided as an alternative to traditional IT market research, Springboard’s reports deliver data and knowledge in a more usable and interactive format for our clients. Springboard Research works with the largest IT companies in the world in the software, services, hardware, and telecommunications sectors.

Founded in 2004, Springboard Research serves the needs of its clients globally through offices in the United States, Australia, Singapore and Japan, as well as global research centers in India and Pakistan.

For more information regarding Springboard Research, please visit www.springboardresearch.com

Media Contacts

Bob Hayward, Vice President- Research
Springboard Research
65-6325-9719
bhayward@springboardresearch.com

Chris Perrine, COO & EVP of Sales & Marketing
Springboard Research
65-6325-9717
cperrine@springboardresearch.com

Dane Anderson, CEO & EVP of Research
Springboard Research
65-6325-9716
danderson@springboardresearch.com