Awareness and Education Critical to Keeping the Population and the Antioxidant Market Thriving

New York, July 19, 2007 — A growing understanding of the relationship between diet/lifestyle and disease/quality of life has shifted the emphasis on age-related conditions away from treatment and toward prevention. This opens the doors for antioxidant-enhanced foods and beverages, dietary supplements, and toiletries and cosmetics, according to Antioxidants: Nature Meets Science for Anti-Aging Solutions, a new report from market research publisher Packaged Facts.

Antioxidants, the organic substances that inhibit chemical reactions with free radicals to protect healthy cells, may be the closest thing aging America has to a “fountain of youth.” Packaged Facts reports that of the 10 leading causes of death, antioxidant intake has been linked with a lower incidence in at least half—heart disease, cancer, stroke, diabetes, and Alzheimer’s disease—causing an increased demand, particularly among the Baby Boomer crowd, for products that help stave off age-related conditions.

The number of food products making antioxidant claims in the last five years indicates the explosive growth of this market. New products making antioxidant claims escalated at a compound annual growth rate of 306% between 2002 and 2006. Similarly, sales of antioxidant supplements increased from $2 billion in 1997 to $3 billion in 2005, a rate of five percent.

“By 2050, approximately one out of every four Americans will be over the age of 65,” notes Tatjana Meerman, Publisher of Packaged Facts. “Older persons expect that their employers won’t cover their health insurance needs in retirement, their Medicare coverage will be inadequate, or their health insurance needs will exceed their coverage, prompting more and more consumers to focus on health maintenance and disease prevention including an increased usage of antioxidants in a variety of forms.”

Antioxidants: Nature Meets Science for Anti-Aging Solutions provides a comprehensive look at the market for foods and beverages, supplements, and toiletries and cosmetics enhanced with antioxidants. The report examines product trends, offers competitor profiles, and identifies consumer trends and behaviors. The report is available from Packaged Facts by visiting http://www.packagedfacts.com/Antioxidants-Nature-Meets-1377527. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.