(PRLEAP.COM) Chris Reynolds, founder and CEO of Flip Your Lid Wear, a revolutionary lifestyle brand and apparel company, will appear as a contestant on the new ABC game show “Set for Life”, hosted by Jimmy Kimmel. The inaugural show, featuring Reynolds, is set to air Friday, July 20th at 8 p.m. Eastern on ABC.

“I was thrilled to be on the show, it was such a great experience,” said Reynolds. When asked how he felt about being in the spotlight and playing for millions of dollars, Reynolds reflected: “It was all pretty surreal. I just tried to stay as focused as I could. Everything moves extremely fast on the show, so I just got myself into a ‘zone’ and went for it.”

Reynolds auditioned for the show because ‘it looked like so much fun, like it would be an adrenaline rush.” Reynolds went on to say “I liked the excitement and energy of the show. I am an ‘extreme’ guy, in that I strive for excellence and a high level of excitement in all that I do. ‘Set for Life’ definitely delivered that and I had a blast being a contestant.”

When asked how well he did on the show, Reynolds replied: “you will have to tune in and see!”

In “Set for Life” contestants have the chance to win a monthly paycheck for one month, three years, twenty years - up to forty years, possibly enough to leave them ‘set for life.’ Contestants battle for the highest monthly check possible. "Set for Life" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John. For more information about “Set for Life,” visit http://abc.go.com/specials/setforlife.

About Flip Your Lid Wear
Flip Your Lid Wear is a revolutionary lifestyle brand and apparel company focused on the athletic and extreme sport markets. Flip Your Lid Wear made its debut in the Spring 2007 season. By incorporating visual flair with original styles and the emblazoned “FYLW” logo, Flip Your Lid Wear creates a unique experience and feeling for everybody that dons the apparel.

The genesis of Flip Your Lid Wear was founder Chris Reynolds’ vision of empowering people to ‘flip their lid’, or, to see the world differently and strive for greatness in all endeavors while embracing their individuality. Flip Your Lid Wear currently markets product lines consisting of: shirts, pants, shorts, jackets, hats and accessories.

Flip Your Lid Wear is currently sold through select retailers, the flipyourlidwear.com online store and at extreme sport and martial art events throughout the USA.