Flip Your Lid Wear Announces Collaborative Marketing Agreement with MTV Reality Show Champion and Martial Arts Superstar Daniel Sterling

Flip Your Lid Wear, a revolutionary lifestyle brand and apparel company, today announced a collaborative marketing initiative with Martial Arts superstar and MTV “Final Fu” Champion Daniel Sterling. The initiative will entail a combination of cross promotions, advertising, video and print appearances featuring Daniel Sterling and the Flip Your Lid Wear brand.

Sterling is a 3rd Degree Black Belt and a 23 time World Champion. He has appeared in multiple film and television productions, including recently winning the reality show “Final Fu” on MTV/MTV 2 and appearing in the Wu Tang Clan music video “Cross My Heart.”

Sterling currently lives and trains in Massachusetts. He owns and operates Daniel Sterling Martial Arts, a martial arts school where he trains over 300 up-and-coming martial artists. “Flip Your Lid Wear is more then just a clothing line, it’s an expression of one’s self,” said Sterling. “It's not about a cool design, it's about embracing a concept of taking everything you do to then next level.”


About Flip Your Lid Wear
Flip Your Lid Wear is a revolutionary lifestyle brand and apparel company focused on the athletic and extreme sport markets. Flip Your Lid Wear made its debut in the Spring 2007 season. By incorporating visual flair with original styles and the emblazoned “FYLW” logo, Flip Your Lid Wear creates a unique experience and feeling for everybody that dons the apparel.

The genesis of Flip Your Lid Wear was founder Chris Reynolds’ vision of empowering people to ‘flip their lid’, or, to see the world differently and strive for greatness in all endeavors while embracing their individuality. Flip Your Lid Wear currently markets three different product lines consisting of: shirts, pants, shorts, jackets, hats and accessories.

Flip Your Lid Wear is currently sold through select retailers, the flipyourlidwear.com online store and at extreme sport and martial art events throughout the USA.

Flip Your Lid Wear, LLC is based Metro-Detroit.