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Minekey to Showcase Content Discovery Service at AlwaysOn Stanford Summit
CEO Delip Andra will be demonstrating the Minekey Recommendations Widget, incubated at one of India’s top technology institutes, at the summit’s CEO Showcase. The widget delivers highly personalized content to readers of blogs and websites based on what they are looking at or have read in the past.
More than 1,000 bloggers tested out an early beta version of the Minekey Recommendations Widget, and many recorded click-through rate improvements exceeding 30%, said Andra, adding that these early adopters reported richer user experiences, greater stickiness, increased page views and higher revenue.
"Content discovery is a new paradigm for online media delivery, whereby users get the information most relevant to them with little effort, and without searching", said Tony Perkins, founder and editor of Always On. "Minekey’s innovative recommendations technology enables online publishers to target content to users based on their individual preferences, improving the monetization of their large inventories of content."
The company was created, said Minekey CEO Delip Andra, to solve the number one challenge facing the average internet user: information overload. “People are overwhelmed by the volume of news stories and work-related information that they have to manage everyday online, much of which is not immediately relevant to their interests or needs,” said Andra. “Minekey’s Recommendations Widget helps users discover personally relevant information they would not have found on their own.”
The AlwaysOn Stanford Summit, scheduled for July 31-Aug. 2, 2007 at the Stanford University campus, brings together the industry’s most innovative companies, eminent technologists, influential investors and journalists. Andra will be presenting at the CEO Showcase in McCaw Hall on Thursday Aug. 2 at 2pm. The event will be simulcast live to over 35,000 online attendees at: http://alwayson.goingon.com/page/display/15568.
About Minekey
Minekey enables content discovery on blogs and websites. Minekey’s Recommendations Widget delivers personalized content to users, based on what they are currently reading or have read before. The service enables publishers and bloggers to surface the most relevant content for each online user, which results in an improved user experience, greater stickiness, increased page views and higher revenue. Founded by Delip Andra in 2005, Minekey was incubated at IIT Kharagpur, India’s leading technology institute. Minekey, headquartered in Sunnyvale, CA, is funded by NEA IndoUS ventures. For more information, visit: http://www.minekey.com
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