Skyline Metro Chicago Presenting Free Seminars: Maximize Your Trade Show ROI

Skyline Metro Chicago will be hosting two free seminars on October 10 featuring Jerry Gerson, the foremost authority on trade show exhibiting and event marketing. Jerry brings over 30 years of experience to his workshops by combining his practical knowledge and skills from his sales, marketing and management positions in broadcast, cable television and healthcare software industries.

The sessions are entitled “Maximize Your Trade Show R.O.I.” and will begin at 9:30am and 1:30pm. Topics will include Why Exhibiting Belongs in the Marketing Mix, Setting Measurable Objectives, Measuring Your Performance, Selecting Shows and Spaces that Work, and Budgeting for Success. You will also see many examples of successful exhibit solutions in a variety of sizes - from tabletops to massive islands — as well as effective trade show graphics that target specific audiences.

The two and one half hour programs are scheduled for 9:30 a.m. - 12:00 p.m. and 1:30 p.m. - 4:00 p.m. on October 10 at Skyline Metro Chicago’s Exhibit Showroom. The showroom is located at 2142 West Walnut Street in Chicago, IL. For more information or to make a reservation, visit the Skyline Metro Chicago web site at http://www.skylinemetrochicago.com or email Skyler Cook at scook@skylinemc.com. You may also register today by calling (312) 733-0770.