F&B Supplier In Cheery Mood: Economic Trends In The German Out-of-home Market At New Heights

August 17, 2007 (PRLEAP.COM) Travel News
The Germans more and more like to go clubbing, to travel around in their own country and to consume away-from-home. Correspondingly the market trend of the hotel, restaurants and foodservice business rose explicitly in the first half-year 2007 in comparison to January – July 2006. According to Marktplatz Hotel / CHD Expert Group, 76 percent of the leading food and beverages suppliers in Germany observe a substantial rising market trend in the first six month of this year. For the representative study, more than 600 marketing executives of the most important and largest F&B supply companies of the German market have been surveyed.

„The business situation is getting better and better and the sales forecasts of the F&B supply industry for the second half-year are positive as well“, Thilo Lambracht, Managing Director of Marktplatz Hotel / CHD Expert, asserts. Only five percent of the interviewed marketing executives are awaiting declining turnovers in the Away-from-home market but a staggering 78% of them have high expectations. Marktplatz Hotel / CHD Expert are the market’s global leader in collecting, managing and analyzing business data in the Away-from-Home market in Europe and North America.

The survey details:

Question: The German Economy is rising. What are your observations on the market development in the Away-from-home market generally and on your customers in the first half-year 2007 (in comparison to January – July 2006)?
Much better disposition 9.5%
Rather better disposition 66.5%
No difference 18%
Rather worse disposition 5%
Much more worse disposition 1%
(Source: Marktplatz Hotel / CHD Expert)

What are your expectations regarding the sales forecasts of your company in the second half-year 2007?
Very high expectations 14%
Rather high expectations 64%
No special expectations 17.5%
Rather worse expectations 3.5%
Much worse expectations 1%
(Source: Marktplatz Hotel / CHD Expert)

About the survey: In July 2007 over 600 leading F&B supply companies have been surveyed by Marktplatz Hotel / CHD Expert Group regarding their expectations on the Away-from-home market in Germany.

About CHD Expert Group: For ten years the CHD Expert Group (CHD) supports the industry in collecting, managing and analyzing business data in the Away-from-Home market. Now CHD Expert Group is recognized as the market’s global leader and hold four million records across Europe and North America. The Away-from-Home market is enjoying phenomenal growth worldwide.