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Find Wholesale Suppliers with New and Improved ProductBlazer

(PRLEAP.COM) Software startup Initiate Commerce, Inc. today announced an exciting new release of ProductBlazer.com, its online search portal designed for the millions of retail buyers on the lookout for new products and wholesale suppliers. New site and search features, combined with a growing index, make ProductBlazer indispensable for time-pressed merchants.

“This is a very important milestone”, said Richard Jones, CEO of Initiate Commerce, Inc. “We have significantly improved the speed and usability of the site, saving our users precious time in their product sourcing efforts. We have expanded our categories and indexed over 41,000 suppliers now, giving retailers more reasons to use ProductBlazer than ever before.”

Among the new features found in ProductBlazer is a ‘Related Search’ facility. When a user searches, ProductBlazer displays related terms and phrases based on what it knows to actually be on suppliers’ sites. Related Searches can thus be used to understand at a glance what’s in ProductBlazer generally, or what’s in a given supplier site specifically. Another feature is the ‘compact profile’, a new way of displaying a supplier in search results so that retailers can quickly evaluate them.

“The compact profiles really streamline for retailers the work of looking for new wholesale suppliers,” said Jason Fox, Chief Product Officer of Initiate Commerce, Inc. “The trick was to come up with a display approach that lets the retailer quickly decide whether a wholesale supplier and its products are of interest or not. We now bubble up more information to the search results directly, saving retailers clicks and time.”

The new release includes functionality developed in response to supplier requests for advertising opportunities. As a ‘Featured Supplier’, a supplier can now be guaranteed to occupy its top search result spots of choice. Many back-end operational improvements were also rolled in.

“We have completely upgraded our indexing and searching technology,” said Erik Morton, COO of Initiate Commerce, Inc. “Indexes are now updated on the fly in response to the activities of suppliers, not on some predetermined schedule like before. This vastly improves the responsiveness of the site to new listings and profile edits. Lastly, and perhaps most importantly, we have laid the groundwork for a transformational release that’s just around the corner.”

ProductBlazer is is a free, vertical wholesale search engine developed and operated by Initiate Commerce, Inc. A retail user account includes tools to manage and streamline the product sourcing process. Basic listings for suppliers are free, with premium search placement available. ProductBlazer can be found at: http://productblazer.com.

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